Bestads Top 6 of the Week – reviewed by Sergio Rodriguez, joint CCO, JWT/RMG Connect Italy
Best TV: Dirt devil ‘Pub’. It’s a little old fashioned way to underline a product superiority, but it’s highly entertaining and memorable.
Best Print: Clorox removable stains. It’s a simple, dramatic way to deliver what the brand purpose is all about.
Best Outdoor: Burn magazine. I appreciate the innovation of the Gossip language applied on such a difficult issue.
Best Interactive: My Gold goes to Edding pens. The way they activated people particpation through a real time experience is really fresh and replies quite well the true emotion of drawing with such an icon pen.
Get the Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/WebFilm/Print/Outdoor/Interactive Ads of the Week (going back 7 weeks) + best Radio of the month + weekly judges’ comments (going back 16 weeks).
While you’re at it, get The Campaign Brief iPhone App (covers CB Aus, CB NZ, CB Asia, CB WA) for only $1.99. Both are ranked in the top 10 chart for ad apps worldwide (and in top 100 Business Apps) on iTunes.