Keep pace with technology: Google + other world heavies line-up at Cannes Festival of Creativity
Are you over local conferences with local speakers telling you everything you already know? As the pace of technological change accelerates, it’s more important than ever to stay on top of the latest worldwide developments and innovations.
Eric Schmidt on How the Internet Continues to Change the World
Google’s Eric Schmidt is joined by Andy Berndt, Vice-President of Google’s Creative Lab, to showcase how the internet is changing the world, fuelled by innovation and imagination.
The New Marketing Platforms Technology Is Creating
PHD’s Mark Holden explores the new technologies that could radically change marketing and advertising.
How Technology Is Driving the Rebirth of Publishing
Kevin Lynch, Chief Technology Officer at Adobe Systems, and Michael Hogan, the Executive Digital Editor at Vanity Fair, on the ways tablets, e-readers, and advances in digital publishing technologies are breathing new life into the industry.
Why Experiments Can Uncover New Opportunities
Publicis’s Olivier Altmann, along with Paul Kemp-Robertson and Jess Greenwood from Contagious, showcase the best examples of brands and agencies focusing on experiments that yield new opportunities and technologies.
Produce Ads that Leverage New Technologies
B-Reel’s Creative Director, Petter Westlund, hosts a discussion about production techniques that make the most of new technologies and channels.
The Research into How Technology Can Reach Consumers
Learn more about a new study from BBDO, Microsoft and OTX exploring the combining of creativity and technology to achieve marketing success.