Swift's 'Burma' wins One Show Silver, One Show Design Gold and Design Grand Clio

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ChrisSwift_BURMA.jpgAn out-of-home installation co-created by former Perth now JWT New York creative Chris Swift has picked up major awards at One Show, Clio, New York Art Directors Club and is in line for a pencil at D&AD.

The installation at New York's Grand Central Station for Human Rights Watch highlighted the plight of political prisoners in Burma, and encouraged people to sign a petition calling for their release.

The installation consisted of two hundred miniature prison cells. A closer look revealed that the cell bars were actually pens. Visitors could remove the pens to symbolically free the prisoners, and then use them to sign the petition.

'Burma' has received two Gold Cubes at the [New York] Art Directors Club, Gold at One Show Design, Silver at the One Show , a Grand Clio (Design) and is In-Book and up for a Pencil at D&AD. Hopes are high for more success at Cannes in June.

Regardless of the awards success, it's a cause that Swift passionately believes in.

Peter Nicholson, Chief Creative Officer JWT New York said: "This work is special because it supports a great cause. I am proud of what the agency has accomplished for HRW, and look forward to additional work we will do for them in the future. We've raised the bar high."

Swift started his career in Perth and did stints at Marketforce and The Brand Agency before heading to Singapore.


Mark Zagar said:

Congrats Chris! Brilliant, powerful and effective. Great stuff mate, enjoy NYC

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