Mark Harrick’s 2011 Cannes Diary – Day One from the Cannes Film Lions jury room
Mark Harricks, executive creative director at JWT Sydney, is representing Australia on the Film jury. Harricks has just finished day one of judging and writes exclusively for Campaign Brief. Other Aussie and Kiwi jurors will be contributing exclusively to the CB Blog over the next week, so make sure you check in daily, hourly, every minute…
People keep laughing at me when I tell them I’m on the Film Jury.
I get it now.
It is amazing what companies enter thinking they have a legitimate chance, I mean I don’t wanna point fingers, but there are a hell of a lot of spots that are truly laughable in their shitness.
Anyway, this morning in the briefing, the only thing I really remember is being told not to favour any category, ie don’t mark a bank ad up because it’a a harder category. If it’s a great ad it should win, if not, it shouldn’t. Good simple advice.
The Jury was then split into three groups to get us to a short list. This will probably take a few more days so I won’t bore you with too many details.
Standout spot for me today was Puma – After hours athlete. Such a cool spot and a great strategy.
Even after only a day it’s clear there is a tired trend in the stage-an-event-then-film-it type spots, there really wasn’t a new take on this style of ad.
Also, we looked at all the car spots for the year, and surprisingly there is only a tiny handful of ok ads, and an incredibly huge amount of rubbish ones. What happened? this used to be such a vibrant category, have car advertisers run out of happy?
One day down, seven to go. [is that someone laughing again?]
1 Comment
Could we see a list of the film lions you’ve won and entered Mark? Must be amazing.