Campaign Brief ranked #3 in the BlogLevel Top 50 marketing blogs in Australia chart released today

July 18 2011, 12:45 pm | BY Lynchy | 5 Comments

Screen shot 2011-07-15 at 1.13.01 PM.jpgUPDATED – Campaign Brief is ranked #3 in the BlogLevel Top 50 marketing blogs in Australia – which has been released today.

Internationally-focused blogs Digital Buzz and Inspiration Room head the chart followed by CB.

Ad trade press site Mumbrella is ranked =4, B&T is ranked #7, AdNews just makes the cut at #48 while Australian Creative is not ranked.

Of the marketing blogs with mostly Australian content, CB ranks number #1.

In terms of Influence, CB scores 69.0 compared to Mumbrella at 67.8, B&T at 57.6, AdNews at 32.4 and Australian Creative at 28.7.

In terms of Popularity, CB scores 71.2 compared to Mumbrella at 69.0, B&T at 61.0, AdNews at 38.5 and Australian Creative at 33.6.

In terms of Engagement, CB scores 67.8, compared to Mumbrella at 65.6, B&T at 55.2, AdNews at 15.1 and Australian Creative at 15.1.

In terms of Trust, CB scores 72.3, compared to Mumbrella at 70.1, B&T at 61.0, AdNews at 29.9 and Australian Creative at 28.7.

BlogLevel is a tool developed by international PR firm Edelman for measuring a blog’s influence, popularity, engagement and trust.

According to BlogLevel:

CB influence score –  Your score is truly impressive and you are a blogging superstar. In your segment, you have are highly authoritative, have a huge number of followers who find what you are saying interesting. As Spider-Man said, “with great power comes great responsibility” – use this channel as a way to share your views and opinions and listen to the feedback that your commentators say. Regular blogging is a tough regime to follow but you are actively providing an alternative to the traditional media outlets and proving to be a disruptive influence. Well done.  

 

CB popularity score –  Your popularity score is incredible – you really have an amazing number of people within your community who listen to what you say. This number is largely based on recent inbound links (from blogs and twitter), good use of SEO and the size of your subscribers base. Many blog measurement tools purely rank people according to the number and authority of recent inbound blog links but BlogLevel also takes into account how your amplification through other social media channels. However, please remember that  just because someone is popular doesn’t mean they are influential. With your huge number of followers it is important that you recognise that your reach can be incredibly powerful – take special care on what you post and don’t forget to interact.  

 

CB engagement score –  Wow – your engagement score is great. You really understand how to make the best use out of your blog and use other social media channels like twitter to actively promote and discuss the issues that you post about. You publish frequently and take an active and interactive role in discussions. Even though you may be popular it is the fact that you take the time to engage with many people in the community that makes you a great blogger. Keep it going.  

 

CB trust score –  Congratulations – your trust score is something to be admired. The Edelman Trust Barometer  states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. One of the simplest measures of trust is if someone voluntarily listens to what you say or pushes other people to read what you have written. The number of subscribers you have and inbound links from Twitter and other sites make up a large weighting in deciding your trust score. Your posts are interesting, credible and informative and probably spread far around the world. Well done and keep it going.

 

Edelman has launched two new measurement tools, BlogLevel and TweetLevel, for calculating levels of influence, popularity, engagement and trust of blogs and Twitter users. The company used BlogLevel to identify the top 50 marketing blogs in Australia today.

 

You can use the tools to track:

·         the most relevant and influential users on various topics

·         the amount of buzz and noise around a specific area

·         the dialogues people are having and the links they’re sharing

·         what any given tweeter or blogger is discussing, influencing and being influenced by

BlogLevel and TweetLevel, and the underlying algorithm, are different from existing influence tools in several other ways:

 

·         Distinct metrics for “idea starters” vs. “amplifiers”:  BlogLevel and TweetLevel distinguish between people who are “idea starters”- the people who originate ideas or are first to surface news – and the “amplifiers”‘ who spread other peoples’ ideas. Both are influential, but BlogLevel and TweetLevel recognise and emphasise their influence differently.

·         BlogLevel algorithm considers the discussions on other social media platforms and search optimisation: Unlike other blog ranking tools, BlogLevel ranks importance by how much a post is discussed on Twitter and how optimised the blog’s content is for search.

·         Broadcast to engagement ratio: TweetLevel places higher rankings on people who engage in conversation and post relevant content as opposed to those who simply post their views.  TweetLevel analyses every tweet to help communicators match their brands and issues with the right people, increasing the efficiency and relevance of influencer outreach and engagement efforts.