Stay young in your old age
July 7 2011, 1:30 pm | | 11 Comments
Bethanie Villages in Western Australia are retirement villages with a difference. With bars, clubs and designer housing, Bethanie ensures that if you’re 60 going on 40, then Bethanie Villages are definitely the place for you. The Brand Agency, Perth created this outdoor campaign to promote this point of difference.
Credits: Executive Creative Director: Garry Horner. Art Directors: Craig Buchanan, Garry Horner. Copywriter: Garry Horner. Photographer: Allan Myles. Planner: Shane Murphy. Account Director: Taryn Payne.
11 Comments
Nice one Gazza.
Very simple, very sweet, good on ya gazza
Sounds like a singles club for retirees, which would be an awesome way to spend your twilight years if you ask me.
about time that retirement villages/homes were branded in a different way – well done!
Nice idea, very campaignable.
I like it. I’d recommend a logo re-design to go with it.
glad to see you haven’t shrivelled up gazza. nice one.
Clean and simple. Brilliant!
really, really, tired and dare I say, old, art direction
Very fresh for the category, a thumbs up from me.
Maybe they did it for contra?