Bestads Top 6 of the Week – reviewed by Joe Kayser, chief creative officer, Y&R West, SF
Orange: Hussars. A wonderfully simple idea becomes epic with a cinematic production. I have to say, I kept watching it over and over again looking for the green hoodie guy, his expressions are great.
Runner up: Hahn Beer: Pioneering Beering. I’ve always wondered how beer was made. It’s all my favorite things, the best of the best, the super and all in a bottle. Well done.
VW: Eat the road. We were always told “let them participate, then they won’t forget the message”. Clearly, eating the ad would be memorable.
Runner up: Vernel: Mr Tarek. I love simple graphic ads, because they work.
Al Noor Training Centre: See Potential. Now here’s a beautiful idea. They took something familiar and changed it just a bit to give it a whole new meaning. And to make the idea even stronger they had the kids themselves participate in the program.
Runner up: Municipalidad de Miraflores: Launched Whale. Fantastic. An awareness campaign turns into an installation, which in turn becomes art, causing activation, which makes me jealous as hell. I’m guessing the client expected the agency to simply bring them a bunch of posters. Instead they brought them a massive idea.
Kalles: Egg Timer App. I actually might use this app. I love giving something to people that helps them enjoy a brand, not just sell it.
Ikea: Lullabies. A simply beautiful execution. What’s interesting about this submission in the interactive category is that it isn’t the most wiz-bang new social media idea. It’s just a beautiful experience on a website, perhaps the oldest of the new mediums. The brand folds culture in through musicians with a twist on lullabies with great film and simply ads value to an otherwise unglamorous product, a mattress.