Edith Cowan University team named IAA InterAd 2011 Student Competition World Champions

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Ida_Rezvani.jpgTeam Boomerang One from Edith Cowan University in Perth has been declared World Champion of the annual International Advertising Association (IAA) InterAd XIII global student advertising competition.

The International Advertising Association's InterAd XIII competition is part of the Education and Professional Development program and is designed to give students the opportunity to test their skills with a real world client case study. This year's brief was developed with Dentsu London and its client Canon Europe. The brief asked for a game changing brand campaign that disrupts the category and breaks all conventions.

Chairman of the Jury and Dentsu London's Managing Director Ida Rezvani (pictured), said Team Boomerang One were the clear winners.
"Although all teams clearly worked incredibly hard to deliver their presentations, it was interesting that some chose quite a theoretical approach. It was very clear that Boomerang One were the winning team and by far, the most creative. Whilst robust thinking is a huge part of what we do, we get paid to deliver creative work as that's the bit clients can't do themselves."

The IAA's World President Alan Rutherford congratulated all the teams and the professional approach demonstrated by the student participants.

"These are the industry professionals of tomorrow and the work they have produced for their InterAd campaigns is testament to some of the terrific teaching they are receiving in their institutions."

The winning team will receive an award and certificates at an event in London hosted by the IAA UK Chapter on September 16th.

Boomerang One's team members were Annabel Slade, Jakob Reimerson, Colby Lathwell, Jon Ismailovski, Jack Geerssen and Sebastian Forsström. Their Faculty Advisor was Clive Barstow.

Five other regional teams also reached the IAA InterAd XIII World finals and will be given global runner-up awards based on their juried scores. The runners-up are:
Global Runner-up  :  See Beyond - University of Canberra, Australia
Global 2nd Place/Regional Winner USA  :  Imaginarium - Emerson College, USA
Global 3rd Place/Regional Winner Latin America  :  Cuore - UNIACC, Chile
Regional Winner Asia  :  CanOnly - Hallym University, South Korea
Regional Winner Europe  :  Pixel Weasel - National School of Political Studies & Administration, Romania
Regional Winner Middle East/Africa  :  NDU 1 - Notre Dame University, Lebanon


Andrew Tinning said:

Congratulations Team Boomerang. That is an awesome achievement!

Chris said:

Well done! Would love to see the creative behind the win... :)

Elie A. said:

I was on the NDU team congratulations to all the teams :D and am sure you worked very hard for it :D

George Batrouni said:

Yes we did a great job by winning the Middle East and Africa regional prize!

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