Snap’s new campaign via Perth agency Equilibrium focuses on relationships

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Screen shot 2011-08-16 at 11.48.12 AM.jpgA series of unlikely couples, a relationship guru and a new website.

 

It isn’t an online dating service but Snap’s new marketing campaign via Perth agency Equilibrium – which highlights that Snap is about helping businesses meet customers and develop better business relationships.

The campaign involves print and outdoor advertising, online ads, in store signage and a dedicated website, modeled on an online dating site.

Screen shot 2011-08-16 at 1.07.51 PM.jpgGroup Manager – Marketing Lidia D’Opera said the campaign marked a break from traditional print advertising: “Print advertising is traditionally pretty boring.

 

“We wanted to do something new and exciting while communicating what we were really about. At the end of the day, customers don’t come to us for a website or a brochure, they come to us for tools to help them attract and retain customers.

 

Screen shot 2011-08-16 at 1.08.36 PM.jpg“Our campaign reflects this – we have shown how unlikely ‘couples’ have formed great business relationships. It is fun and cheeky and we love it.”

“Snapmeup.com.au is where customers can come to find out how they can form better relationships with clients,” says D’Opera.

 

“It highlights a range of products and services and also includes advice in the form of videos featuring Snap’s ‘business relationship guru’ Tim. Tim takes his job really seriously. He means well, but he can come across as a bit corny.”