Ikea Australia’s ‘Manland’ concept picked in Ad Age Book of Tens: Ten ads that Creativity loved
The ‘Manland’ concept for Father’s Day from Ikea Australia has made the annual Ad Age Book of Tens: Ten ads that Creativity loved.
The concept was a joint effort between One Green Bean and Ikea’s internal team. One Green Bean was responsible for all PR, production and experiential activity.
According to Creativity: One fun stunt from down under made us especially love the [Ikea] brand–and wish we had the XY chromosome combo. Ikea Australia took the idea of its kids’ playgrounds, found at every store, and tweaked it for another sort of customer–men. At Manland, boyfriends and hubbies could kick up their heels, eat a hot dog and enjoy some foosball or Xbox while the rest of the clan checked out the furniture.
Another spot – with an Aussie connection – to make the list is Heineken ‘The Entrance’, via Wieden + Kennedy, Amsterdam, created under the watchful eye of Aussie expat ECD Eric Quennoy.
1 Comment
Yeah the idea was done ten years ago for real in the UK. Man creche’s where women could leave their blokes while they go shopping. That said most ideas are inspired from somewhere, this is mostly a recreative industry not a creative one.