Leo Burnett Sydney tops regional agency pack for The Work 2011 Annual - published early 2012

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DILALLO-NEW-web.jpgLeo Burnett, Sydney has topped the Agency League Table for The Work 2011 Annual, which will be published early next year.

Under the guidance of ECD Andy DiLallo (left) Leo's leads the pack in the Asia-Pacific region with 17 entries accepted, followed by DDB New Zealand with 15, Colenso BBDO Auckland with 13 and Clemenger BBDO, Wellington with 10 entries.

In equal 5th spot, with nine entries apiece, are BBDO Guerrero/Proximity, Manila, Clemenger BBDO Melbourne, DDB Singapore, McCann Worldgroup Mumbai and Ogilvy & Mather Mumbai.
Screen shot 2011-12-19 at 5.44.07 PM.jpgNow in its 10th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2011 continue to contribute points to The Campaign Brief Creative Rankings.

There are two things that differentiate The Work 2011 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs an acceptance fee.

TOP PERFORMERS IN THE WORK 2011

Leo Burnett Sydney                        17
DDB New Zealand Auckland            15
Colenso BBDO Auckland            13
Clemenger BBDO Wellington            10
BBDO Guerrero/Proximity Manila            9
Clemenger BBDO Melbourne            9
DDB Singapore                        9
McCann Worldgroup Mumbai            9
Ogilvy & Mather Mumbai            9
Ace Saatchi & Saatchi Manila            8
Creative Juice\ Bangkok TBWA            8
Mudra Communications Mumbai            8
George Patterson Y&R Melbourne            7
Leo Burnett Hong Kong                        7
Ogilvy & Mather Beijing                        7
Revolver Sydney                        7
Draft FCB Auckland                        6
Leo Burnett Bangkok                        6
Leo Burnett Melbourne                        6
Nude JEH Bangkok                        6
Ogilvy & Mather Malaysia            6
Ogilvy & Mather Singapore            6
Ogilvy & Mather Vietnam            6
DDB DM9JaymeSyfu Manila            5
Grey Group Singapore                        5
JWT Shanghai                        5
JWT Sydney                        5
Kinetic Singapore                        5
McCann Erickson Malaysia             5
Ogilvy & Mather Jakarta                        5
Y&R Malaysia                        5
BBDO Bangkok                        4
BBDO India Mumbai                        4
BMF Sydney                        4
DDB Hong Kong                        4
Exit Films Melbourne                        4
JWT Melbourne                        4
Leo Burnett Manila                        4
Leo Burnett Mumbai                        4
Mudra Communications Bangalore            4
Ogilvy & Mather Bangkok            4
Publicis Mojo Sydney                        4
The Monkeys Sydney                        4
Arnold Furnace Sydney                        3
Barnes, Catmur & Friends Auckland            3
Bates Taiwan                         3
CreativeLand Asia Mumbai                        3
DDB Melbourne                        3
Droga5 Sydney                        3
George Patterson Y&R Sydney            3
Grey Group Jakarta                        3
Grey Group Kuala Lumpur            3
Guangzhou Newsun/JWT Advertising            3
JWT Jakarta                        3
JWT/XM Singapore                        3
Leo Burnett Shanghai                        3
Lowe Indonesia                         3
M&C Saatchi/Mark Sydney            3
Mudra Communications Ahmedabad            3
Mudra Communications New Delhi            3
Naga DDB Malaysia                        3
Ogilvy & Mather Auckland            3
Special Group Auckland            3
Taproot Mumbai                        3
Whybin\TBWA\Tequila Auckland            3
Whybin\TBWA\Tequila Sydney            3
Y&R Bangkok                        3
303 Sydney                        2
Bates Mumbai                        2
BBDO India Gurgaon                        2
Cheil Worldwide Seoul                        2
Contract Advertising Gurgoan            2
Curious Film Sydney                        2
DDB Sydney                        2
Draft FCB Bangkok                        2
Euro RSCG Kuala Lumpur            2
Euro RSCG Sydney                        2
George Patterson Y&R Brisbane            2
Grey Group Hong Kong                        2
Grey Group Melbourne                        2
Hakuhodo Asia Pacific Bangkok            2
JWT New Delhi                        2
JWT Mumbai                        2
Leo Burnett/ARC Worldwide Kuala Lumpur            2
M&C Saatchi Sydney                        2
McCann Erickson Japan Tokyo            2
McCann Erickson New Delhi            2
McCann Erickson Singapore            2
McCann Worldgroup Hong Kong            2
McCann Worldgroup Manila            2
Monday Bangkok                        2
Prodigy Sydney                        2
Publicis Communications Mumbai            2
Sapient Nitro Brisbane                        2
Shift Auckland                        2
TBWA Gurgaon                        2
The Brand Agency Perth            2
The Campaign Palace Sydney            2
The Glue Society Sydney            2
303 Perth                        1
Ad Planet Group-Ace:
Daytons Communications Singapore            1
ADK Taiwan - ADKi                        1
Bates Jakarta                        1
Bates Malaysia                        1
BBDO Guangzhou                        1
BBDO Taiwan                        1
BCM Brisbane                        1
Beacon Communications Tokyo            1
Belgiovane Williams Mackay Sydney            1
CC&E Shanghai                        1
Cheil India Gurgoan                        1
Clemenger BBDO Adelaide            1
DDB NZ Rapp Tribal Auckland            1
DDB Shanghai                        1
Eardrum Sydney                        1
Grey Group Vietnam                        1
Happy Creative Services Bangalore            1
Jay Grey Sydney                        1
JWT Ho Chi Minh City                        1
JWT Manila                        1
Leo Burnett Guangzhou                        1
Leo Burnett Kreasindo Indonesia            1
Leo Burnett New Delhi                        1
Leo Burnett Singapore                        1
M&C Saatchi Melbourne            1
McCann Worldgroup Bangkok            1
Naked Communications Sydney            1
Ogilvy & Mather Bangalore            1
Ogilvy & Mather Shanghai            1
Ogilvy & Mather Taiwan                        1
Ogilvy & Mather Tokyo                        1
Publicis Jakarta                        1
Publicis Singapore                        1
Rare Perth                        1
Rediffusion Y&R New Delhi            1
Saatchi & Saatchi Jakarta            1
Sapient Nitro Sydney                        1
Simon Harsent Photography            1
Sugar Advertising Auckland            1
TBWA Tequila Hong Kong            1
The Hallway Sydney                        1
The Marketing Store Sydney            1
US Sydney                        1
Will O'Rourke Sydney                        1
XYZ Studios Melbourne                        1
Y&R Shanghai                        1
Y&R Singapore                        1

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