M&C Saatchi Worldwide to launch book ‘Brutal Simplicity of Thought’ – how it changed the world
Worldwide on September 19th, M&C Saatchi offices around the world will mark the launch of a new book designed to celebrate the ad agency’s driving principle: BRUTAL SIMPLICITY OF THOUGHT.
London will kick off the event with an exhibition at the V&A museum, featuring replicas of items highlighted in the book, a speech from the authors, and a chance for guests to preview the Brutal Simplicity of Thought art exhibition that will run as part of the London Design Festival.
How did two wheels emancipate women?
How can a caterpillar change the world?
How did one good turn make the paper clip?
How can a pie save thousands of soldiers’ lives?
This elegantly designed book is a celebration of moments when Brutal Simplicity of Thought truly benefited the world, and a reminder that Nothing is Impossible. Its aim is simple – to leave you happier at the end than at the beginning.
Simplicity looks easy. It’s not. It’s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world – from the single piece of paper that gave birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music.
Unlike other works written by agency founders, BRUTAL SIMPLICITY OF THOUGHT is neither a How-To book nor a How-I-Did-It book. Instead, it aims to make us to see everything afresh.
Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures of the Saatchi approach.
Each page is art-directed like an ad, designed to catch your attention, inform you and leave you, having sold you the power of Simplicity
Maurice Saatchi and his partners first founded Saatchi & Saatchi and more recently M&C Saatchi, the world’s largest independent network of advertising agencies, on the principle of the Brutal Simplicity of Thought. These permeate the culture, philosophy and structure of one of the world’s best known corporate brands and its philosophy is instrumental in shaping the creative work produced by the agencies.
This arresting gift book will inspire anyone interested in the power of ideas. In design, business or art, simplicity rules.
1 Comment
I’m a Steggler for this idea.