Getty Images rebrands Grants for Good as Getty Images Creative Grants - will award two grants of $15k each year to fund positive change campaign
Getty
Images today announced the rebranding of the Grants for Good as Getty
Images Creative Grants, with an increased emphasis on the innovative use
of creative and conceptual imagery and film.
Fostering the collaboration between photographers and filmmakers with
agency creatives and nonprofits, the Getty Images Creative Grants will
award two grants of $15,000 each year, to fund the creation of a
compelling visual campaign that promotes positive change.
In
addition to the cash prize, the winning photographer-agency or
filmmaker-agency team will have the opportunity to leverage the
expertise of Getty Images' art directors, photo editors and producers to
execute the project.
The 2012 Grants for Good judging panel comprises Nick Law (pictured), EVP, Chief Creative Officer of North America, R/GA, Jonny Bauer, Head of Strategy, Droga5 and Karl Heiselman, CEO, Wolff Olins.
Says Andrew Saunders, senior vice president of creative content for Getty Images: "Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector. Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues."
The grants will be awarded by independent judges, each selected by Getty Images based on their industry standing and experience.
Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative.
Grant applications will be accepted from February 1 to March 1, each year, on Getty Images Grants' site
Winners will be announced in June at the 2012 Cannes Lions Advertising Festival.
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