Meerkats and Trilogy combine to pull the Peet land business out of The Brand Agency

By CB on February 16, 2012 9:14 AM Comments (9)

A unique double agency pitch between Meerkats and Trilogy has proven successful in picking up the large $5 to $6 million (CB estimate) Peet account out of The Brand Agency.

Peet currently acts as project manager and marketing agent for 70 owned, syndicated and joint venture land developments in Australia - from beachside and lakeside residential communities to urban renewal projects.

Meerkats was invited to pitch for the Peet business and their response to the pitch brief was to offer a dual agency solution where Meerkats acts as the Brand & Creative Lead and Trilogy acts as the specialist production agency on the volume output component of Peet.

The contract is with Meerkats with a Heads of Agreement with Trilogy in place. It covers the Corporate Brand nationally and the WA Estates.

9 Comments

Mr Miyagi said:

Sharing is caring. Look forward to more of this in Perth.

February 16, 2012 10:10 AM

Ms Seiko said:

Bravo! An interesting & bold move to break the mould. Hope it all works out well for all three parties. Poor Brand ...you mustn't be feeling the love right now??

February 16, 2012 10:42 AM

Nemesis said:

Hopefully they will now produce some award-winning work at the PADCs

February 16, 2012 2:08 PM

KD said:

Where's the media?

February 16, 2012 9:15 PM

Curious said:

Where's the digital?

February 16, 2012 11:42 PM

Ouch said:

Oh for Peets sake! Big blow for Brand and Steve's ego. I think I'll bid less for the painting now. Big win for Meerkats and Trilogy.