oOh!media provides BIG opportunity for dinner in New York with Sex and the City star Chris Noth
Following on from oOh!’s Mr Big campaign to promote the benefits of billboards, the company has joined with Chris Noth (better known for his role as “BIG” in Sex and the City)”, to further enforce the ‘big is better” message.
Chris Noth and oOh! today kicked off the “Win Big in NY” campaign to advertising agencies across the country, which gives agency staff the opportunity to win a trip to the Big Apple to have dinner with Noth, the world’s most famous Mr Big.
Ooh!media CEO, Brendon Cook, said: “Win Big in NY” was an extension of oOh!’s major investment last year to further build awareness of big billboards and its key benefits. Getting Chris Noth on board to help us raise awareness of big billboards is massive.
We all know that great, compelling and unmissable things come in big packages, and what better way to reinforce that than have the man who is the real “Mr Big” fronting our campaign.
Throughout the promotion, advertising industry staff will be hearing from Chris Noth, via video messages, about the power of oOh!’s big billboards and how they can Win Big in NY.”
To be in with a chance to win one of seven places at the dinner with Chris Noth, advertising agency staff need to post a picture of themselves doing something big with oOh! on the oOh! Facebook page.
Cook continued: “As Chris says, when we say big, we mean outrageous, larger than life photos – like climbing a mountain, surfing a swell, wrestling a crocodile, getting married – and entrants need to make sure that they have their oOh! banner with them in the photo.
Post it on the Facebook page, tell us why it is such a big moment and the more “likes” you get, the better chance you have of winning.”
To be eligible for the “Win Big in NY” dinner with Chris Noth, which includes a return trip for two to New York and accommodation for three nights in May 2012, entrants must post their photograph before March 2 and following that solve a Big riddle, details of this will be announced soon.
Seven winners will be drawn from the pool of entries and will be announced at events hosted by oOh!. Entrants must be present at the event to claim their prize.