Creative winners at the Campaign Brief Awards
The Campaign Brief creative awards threw up the usual mixed bag on Friday night, with some predictable winners and a couple of surprises.In the former was ORS 'Enjoy The Ride' winning Best of Year for Television. It was everyone's favourite work of 2011 and dominated the PADCs in October. ETR was one of 303Lowe's two winners in the creative categories, with ECU 'The ME Project' being the other in Online.
Marketforce won both Radio categories with its 'Interrupted' campaign for the ORS but disappointingly, its outstanding 'Horsepower' commercial didn't even make a finalist in the Television Advertisement category.
In its last appearance at a local award show, The Brand Agency put in a strong performance with finalists in all but two categories and the winner in Press Campaign with RAC 'Roadside Assistance Statistics'.Meerkats surprised with both finalists in TV Campaign, with Lotterywest 'Super Sleuth' getting the nod ahead of HBF 'Moments'.
Cooch won the Out of Home award for the second year in a row, with the bonus that this time the agency was there to accept it.
Ad Impact's PADC West Fellowship-winning Pool Fence won Best of Year Press Advertisement.
The full list of winners and finalists is:
Radio Advertisement - Sponsored by Mix 94.5
Best of Year: Office of Road Safety 'Interrupted 1' - Marketforce
Finalists: Curtin University '70,000 Thoughts' - The Brand Agency
Goodlife Homes 'Hostage' - Cooch
Radio Campaign - Sponsored by 96fm
Best of Year: Office of Road Safety 'Interrupted' - Marketforce
Finalists: ORS 'Not Listeningl' - 303Lowe
Press Advertisement - Sponsored by The Sunday Times
Best of Year: Midalia Steel 'Pool Fence' - Ad Impact
Finalists: Office of Road Safety 'Driver Distraction' - 303Lowe
Press Campaign - Sponsored by The West Australian
Best of Year: RAC 'Roadside Assistance Statistics' - The Brand Agency
Finalists: Dept of Transport 'Hand Off II' - The Brand Agency
Online - Sponsored by PerthNow/News Digital Media
Best of Year: ECU 'The ME Project' - 303Lowe
Finalists: ORS 'Enjoy The Ride' - 303Lowe
RAC 'Risky Roads' - The Brand Agency
Out Of Home
Best of Year: Transperth 'Not Art' - Cooch
Finalists: Central Institute of Technology 'Learn More in the City' - Gatecrasher
RAC 'Vultures' - The Brand Agency
Television Advertisement - Sponsored by Channel 7
Best of Year: ORS 'Enjoy The Ride' - 303Lowe
Finalists: Lotterywest Scratch 'n' Win 'Super Sleuth: Purse' - Meerkats
HBF 'One Big Thing' - Meerkats
RAC 'Memories' - The Brand Agency
Television Campaign - Sponsored by Network TEN
Best of Year: Lotterywest (Scratch n Win) 'Super Sleuth' - Meerkats
Finalist: HBF 'Moments' - Meerkats
Details of all the winners and finalists are in the special Awards edition of Campaign Brief, out now.
Best of Year: Office of Road Safety 'Interrupted 1' - Marketforce
Finalists: Curtin University '70,000 Thoughts' - The Brand Agency
Goodlife Homes 'Hostage' - Cooch
Radio Campaign - Sponsored by 96fm
Best of Year: Office of Road Safety 'Interrupted' - Marketforce
Finalists: ORS 'Not Listeningl' - 303Lowe
Press Advertisement - Sponsored by The Sunday Times
Best of Year: Midalia Steel 'Pool Fence' - Ad Impact
Finalists: Office of Road Safety 'Driver Distraction' - 303Lowe
Press Campaign - Sponsored by The West Australian
Best of Year: RAC 'Roadside Assistance Statistics' - The Brand Agency
Finalists: Dept of Transport 'Hand Off II' - The Brand Agency
Online - Sponsored by PerthNow/News Digital Media
Best of Year: ECU 'The ME Project' - 303Lowe
Finalists: ORS 'Enjoy The Ride' - 303Lowe
RAC 'Risky Roads' - The Brand Agency
Out Of Home
Best of Year: Transperth 'Not Art' - Cooch
Finalists: Central Institute of Technology 'Learn More in the City' - Gatecrasher
RAC 'Vultures' - The Brand Agency
Television Advertisement - Sponsored by Channel 7
Best of Year: ORS 'Enjoy The Ride' - 303Lowe
Finalists: Lotterywest Scratch 'n' Win 'Super Sleuth: Purse' - Meerkats
HBF 'One Big Thing' - Meerkats
RAC 'Memories' - The Brand Agency
Television Campaign - Sponsored by Network TEN
Best of Year: Lotterywest (Scratch n Win) 'Super Sleuth' - Meerkats
Finalist: HBF 'Moments' - Meerkats
Details of all the winners and finalists are in the special Awards edition of Campaign Brief, out now.
Why didn't 'Horsepower' TVC make it as a finalist? It was outstanding!
Thanks Oasis Committee and CB for a great night.
Why wouldn't horsepower make it as a finalist?! There seems little disagreement in the town that horsepower is an exceptional piece of work.
Brilliantb ad, no doubt about it.
The obvious conclusion, is obvious.
Horsepower is not that good. It didn't deserve a finalist listing.
'Y'know a train has a lot of horsepower......that's it , horsepower!"
I suspect that horsepower will pick up at AWARD in direction and craft categories but as an idea, it is first thought. Beautifully crafted first thought though.
http://osocio.org/message/cape_argus_aids_stats/