Optus kicks off a ‘digital revolution for football in Australia’ including two new mobile Apps
Football in Australia has arrived at its new digital home, designed and optimised by Optus.
The Football Federation Australia’s (FFA) network of websites have been reinvigorated with loads of exclusive content and revamped design and functionality as Optus creates the complete football digital experience.
Two new Hyundai A-league and Qantas Socceroos mobile apps have also been launched for on-the-go entertainment. Delivering the ultimate online football portal, Optus has injected exclusive news, sneak-peek videos, behind-the-scenes photos and a host of multimedia opportunities into the FFA’s websites for fans to get closer to their favourite teams and players.
Fans will also be able to carry their passion for the A-league and Socceroos with them through two new dedicated mobile apps developed by Optus Digital Media.
Encompassing the FFA’s and individual clubs’ online properties, the Optus-optimised websites will give visitors an insight into locker-room antics and post-game thoughts, including:
– Extensive video highlights of every game
– Post- game interviews with captains and coaches
– Opinions and analysis from the most respected names
in football in Australia
– Live minute-by-minute commentary
– In-depth game analysis within a dedicated
match centre
Says Austin R. Bryan, director of Optus digital media: “Australians are extremely passionate about football and that is evident with the amount of Australians who participate in the sport. As the Official Digital Partner of Football Federation Australia, Optus is committed to providing football fanatics with the exceptional experience they desire.
Optus is proud to have developed these football-dedicated websites for football fans to enjoy. These enhanced platforms for the FFA and the individual clubs will strongly engage the fan-base out there and drive the sport’s status to even greater heights in Australia.”
Two new mobile apps, available on iPhone or Android-based handsets1, will keep football enthusiasts in the loop anywhere and at anytime, with alerts of match kick-off and when a goal is scored, live match scores, stats, latest news, videos and more. The free A-League app can also be centred on a favourite club to deliver personalised player profiles, news, and video.
Bryan added: “Research has shown that 81 per cent of Australians2, have checked sports scores on their mobile for a game they’re missing. These days, smartphones never leave our sides so what’s better than having a dedicated app that brings live scores and play-by-play coverage for your favourite team’s match straight to your mobile, wherever you are? The new A-league and Socceroos apps developed by Optus will make it seem like you’re sitting right in the stadium.”
The new A-league and Socceroos iPhone apps are now available through the App Store. Android apps will be available in the Android Market and Optus App Store from October 7, 2011. Revamped websites include –
and all official A league club websites.