Craig Ellis appointed CEO of Reprise Media

Mediabrands executive chairman Henry Tajer has announced the appointment of Craig Ellis (pictured), as CEO of Reprise Media, the search and social media business that is part of the Mediabrands Australia group.

Ellis is formerly managing director of dgm Australia, a highly respected business in online customer acquisition that has built a strong reputation for ROI based marketing, working with more than 120 clients and widely regarded as a benchmark operation in its field.

Says Tajer: “Reprise Media was one of the first specific brands we launched in Mediabrands’ Australia expansion program. As we have progressed the business opportunities for Reprise are accelerating to an extent that we see no limit to the impact this business can have for our clients.”

He added: “Reprise Media is poised for the next phase in its development as a search and performance-based business. It is already the industry’s fastest growing search and social media specialist and we are looking to Craig its new leader to capitalise on the opportunities that are clearly there for our clients.”

Says Ellis: “I’m excited to be joining the Reprise and Mediabrands team at this stage of their evolution. With a solid foundation in place across search and social, Reprise is in a strong position to expand its product offering with a particular focus on customer engagement and acquisition based initiatives.”

Ellis joins Reprise Media in mid-November. Reprise has a national staff of about 40 people and its major clients include Federal Government, Hyundai, Kia and Target.

With the appointment of Ellis, David Fernandez who is the managing director of Reprise Media will be leaving the business.