A New Year and A New Way of Learning at AdSchool with Media Strategic Principles 2012

Adschool_Logo.jpgThe Communications Council Perth is proud to deliver, Communications Media Strategic Principles, a new media course written and developed by OMD's Head of Strategy, Mark Pinney.

This new course delivers an understanding of the current and historical approaches to campaign planning as well as providing a step-by-step guide to developing a communications media strategy through hands-on group work.

"After receiving feedback nearly 18 months ago, the Council has worked closely with OMD WA to deliver a new framework in the learning of media planning & buying, and strategy development skills." said Danielle Norrish, Education and Members Services Manager, TCC WA.

"The new tier 1 media course, Media Mechanics was written and delivered by OMD Managing Director Adam Marshall, allowing participants to explore in detail the various channels of media in today's communications landscape. Mark's new Media Strategy is a tier 2 course, suited to those who have completed Media Mechanics or have worked within the industry for 4 years."
For the course outline or further information regarding AdSchool please contact Danielle Norrish on 0409 090 009 or Danielle@communicationscouncil.org.au or visit www.adschool.org.au

MarkPinney_2012_Blog.jpgAbout Mark Pinney, Head of Strategy, OMDWA
Originally from the UK, Mark started his media career in 1999 as a graduate Media Buyer at OMD London. Mark's main client responsibilities at OMD were the Vodafone and Boots Healthcare accounts.

Mark spent the next four years working his way up to become a Media Planner, working across both UK and European markets. In this capacity Mark was highly commended at the Media Week national media awards and the Campaign Magazine awards in recognition of client results achieved with a small budget.

Mark moved to BSkyB, the UK's largest subscription television broadcaster, in 2003, as Strategic Planning Manager. During his time at BSkyB Mark helped launch the Strategic Planning team. The team worked with clients and media agencies to create over $60m incremental advertising investment for BSkyB and, on the way, being part of the team creating world-first advertising solutions.

After immigrating to Australia in 2005 Mark joined Starcom for a brief stint in Sydney as a Strategic Planner, responsible for Sony Electronic's media strategy. In 2006, Mark moved to Western Australia, launching Maxus Perth as joint Managing Partner. In this time, Maxus became the fastest growing agency in Western Australia. Mark then joined Meerkats in 2008 and took up the new role of Director of Channel Planning. In this capacity Mark's main responsibilities involved working with HBF, Murdoch University and iiNet to develop local and national communication strategies.

In June 2011, Mark was appointed Head of Strategy of OMD WA. The agency is one of the largest media organisations in the state billing over $70m. Key clients include HBF, The Office of Road Safety, Brownes Food Operations, The West Australian, IKEA, Satterley and McDonalds.

Course: Communications Media Strategic Principles
Audience: ideally suited for those with 4 years' experience or completed Media Mechanics
Duration: 8 Weeks 6pm - 9pm
Dates: Wednesday, May 2 to June 27
Cost: $995 TCC Members, $1095 Non Members
Contact: Danielle Norrish - Danielle@communicationscouncil.org.au or 0409 090 009
Enrol link: http://www.adschool.org.au//public/content/ViewCategory.aspx?id=779