AMSRS are proud to offer an upcoming breakfast seminar on 'The Evolution of Planning' by one of our most reputable planners, Paul Yole

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Thumbnail image for PaulYole_Jul09.jpg·         How planning was introduced to Perth
·         How it has evolved as a discipline
·         How it is working now
·         How it works with the research community
Whether you are a market research supplier, buyer or work in advertising, this seminar is relevant to you! See details below and sign up quickly as spots are limited.
Paul Yole
Paul is a national board director and Head of Strategy at The Brand Agency. He oversees brand planning and campaign development for major clients across the agency and he works in categories including retail, financial services, education, media and government.
 Paul specialises in brand strategy, retail and social marketing, and his work has been recognised at major creative and effectiveness awards including D&AD, One Show, Clio, London International and AWARD. He has also won a Gold Effie and Gold APG creative planning award.
 Paul first starting working with Planning in 1982 at Hall Advertising in Edinburgh. After emigrating to Australia to work for JMA Ogilvy & Mather, he started to push the cause of planning in Perth and in 2000 he recruited Perth's first UK trained Planner. Since then, Planning has flourished as a function here, with more than a dozen dedicated Planners across Perth. Paul has also been one of the driving forces behind the Perth chapter of the Account Planning Group (APG), which now boasts over 40 members, second only to Sydney.

Date:    Friday 11th May 2012

Time:   7:15am for a 7.30am breakfast.

Venue: The University Club of Western Australia -
 25 Stirling Highway, Crawley
Rate:    $65 members, $75 non members (GST included)
(If you are an AMSRS member, please login with your pre-emailed details before registering, to ensure you get your access & discounts.)

If you have any queries, please contact Claudia Amonini (AMSRS Marketing) on 08 9227 6464 / or Chelsea Wadsworth (AMSRS Event Organiser) on 9322 8775 /

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