Russ Tucker's D&AD report - Day One
Russ
Tucker, national digital ECD at Tequila Sydney is a judge on the
D&AD digital jury and writes exclusively for Campaign
Brief. Judgment - day 1.
When they say D&AD is tough - they ain't joking.
The digital jury last year only awarded 3 yellow pencils from thousands of entries. Ouch.
Under the wise gaze of Sir Bob Greenberg, R/GA - we have been commanded to whittle down the short-list and get to the game changing digital work.
We thought we were doing well but last count 300 pieces were still in the pre-judging so day 2 will be tough.
Having watched hundreds of case
study videos I can now offer this advice. Make sure you keep your video short.
Don't talk about the twitterverse or blogosphere.
And try not to use the phrase 'world's first' - just explain the idea.
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