AdSchool relaunches with 'What's My Brand? What you do defines you' campaign via Droga5

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Screen shot 2012-05-07 at 12.25.34 PM.jpgAdSchool has launched the 'What's my Brand? What you do defines you' campaign to mark the relaunch of the AdSchool brand.

Launched via Droga5, 'what's my brand' is an interactive campaign to engage prospective students. It allows users to discover their brand through an interactive quiz and allows a comparison of that brand to the brands of other industry experts.

TAKE THE QUIZ HERE
Screen shot 2012-05-07 at 12.25.15 PM.jpgScreen shot 2012-05-07 at 12.25.59 PM.jpgWith an emphasis on 'learn by doing', AdSchool, part of The Communications Council, recently moved to a teaching model focused on increasing the practical, hands on experience that industry people need to contribute more productively to their agencies.

AdSchool is taught by industry experts from all areas of marketing communications, and focuses on interactive learning, premised on the idea that more involvement creates more understanding.

Says Communications Council CEO Margaret Zabel: "There is a constant need to reinvent the way we do business, and AdSchool similarly evolves and changes to reflect the landscape we operate in. AdSchool offers leading-edge knowledge and a continual learning path from junior to senior levels to help people in the industry grow and develop their brand."

Based on the idea that treating yourself as a brand can be a powerful way to develop personally and professionally, the campaign helps people discover their brand with a view to developing it further through AdSchool. 

AdSchool Term Two starts from May 28 in Sydney, Melbourne, and Perth, and in early June for Adelaide and Brisbane. 

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