AdSchool's Communications Essentials course a great success for industry and participants

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CommsEssentials_2012_Blog.jpgLast Saturday saw 15 participants of AdSchool's new course, Communications Essentials, take part in the final stage of their 7 week program, with a full day workshop.

Participants teamed up with industry mentors, Brendon Lewis (Marketforce), Carolyn Hall (Block Branding), Michael Sequeira (303Lowe) and Anthony Curnow (Blackbox Design) to develop and deliver their brief in one day.

Using agency premises and facilities, teams had 5 hours to prepare their agency pitch, arriving at Curtin University to present to an industry panel of judges including Sonia Dickinson, Curtin University), Adam Marshall (OMDWA), Paul Yole (The Brand Agency), Gavin Bain (Meerkats), Rene Migliore (303Lowe) and Martin Trevaskis (CB).

CommsEssentials_2012_WinTeam_Blog.jpgThe winning team of Emma Williamson, Song Tung Mai, Lauren Dushkoff and Hailey Douglas (pictured with mentor Carolyn Hall), created their agency TAG and delivered a strong and professional credentials pitch.

Also completing the course were Stefan Schoombee, Simon Ley, Tahnee Arlt, Jamie Peles, Luke Slater, Jessica Bunney, Susanna Wolz, Abbey Thompson, Emma Bajrovic, Juliette Tiggelman and Laura Wood.

"Communications Essentials focuses on preparing graduates for their first two years in agency life," said Danielle Norrish Education and Member Services Manager TCC WA. "The feedback from industry and participants on the course learning outcomes and experiences has been extremely positive - already two participants have gained employment in the industry."

Special thanks to the mentors and judges who gave up their value time; as well as Trilogy, Marketforce, Block Branding and 303Lowe for the use of their agencies during the day session, and Curtin University School of Marketing for hosting the final session of the day.

For further information regarding AdSchool please contact Danielle Norrish on 0409 090 009 or Danielle@communicationscouncil.org.au or visit www.adschool.org.au

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