Bidr adds IMB Building Society from NSW

Bidr, the independent digital media trading desk launched by Longtail last year, has acquired its first interstate client, iMB Building Society in NSW. iMB is one of Australia's largest building societies with assets of more than $4.8 billion and over 180,000 members.

"iMB is exactly the sort of business that we hoped to attract with Bidr," said Carlo Bertozzi (pictured), Longtail & Bidr CEO. "They are all about results, they understand our data-driven approach, and they know what success looks like!"

Working closely with the iMB marketing team, Bidr's role has been to develop a data driven display and acquisition strategy around iMB's various financial services. Bidr's ability to combine the latest media trading strategies and technology with strong regional expertise was a key factor in the appointment.

"Bidr have demonstrated a deep knowledge of the media trading space and have successfully helped us plan and deploy our first data-driven display acquisition campaign." said Jason Lima, iMB Online Marketing.

"Bidr offers a real alternative to the mainstream agency trading desks for clients seeking data-driven media solutions and we see a solid future for the brand outside of WA." said Bertozzi.