'Wake Up' teaser campaign - believed to be for BlackBerry - to be revealed after midnight Sunday

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Screen shot 2012-04-30 at 8.42.17 PM.jpgScreen shot 2012-04-30 at 9.51.20 PM.jpgScreen shot 2012-05-01 at 9.40.29 AM.jpgScreen shot 2012-05-01 at 9.38.55 AM.jpgThe 'Wake Up' teaser campaign - believed to be for BlackBerry - is set to be revealed just after midnight Sunday EST, if the countdown clock on the wake up site is to be believed.

Whether it's for Blackberry or some other brand (Vodafone?), CB can confirm that Sydney-based ideas agency Tongue is involved, as confirmed last night by partner and ECD Jonathan Pease.

Although if for Blackberry it may have some input from AMV/BBDO London, which runs the business in all markets outside the US.

Again, if for Blackberry, more clues to this may or may not be revealed at BlackBerry World 2012, which starts in Orlando, Florida on Tuesday (US time). The conference is the largest annual gathering for the BlackBerry ecosystem.

UPDATE: BlackBerry confirmed as client - the following statement has been issued by RIM Australia this morning: "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians."


Jose Felaciano said:

If I here or read the words "experimental", "reveal" or conversation (as in "join in") im going to go *#@!*# nuts.

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