14 Australian entries, 8 New Zealand entries make the cut at Shortlist stage of Outdoor Lions; slim pickings in Mobile Lions and Effectiveness Lions
14 Australian entries have made the cut at the Shortlist stage of the Outdoor Lions.
A world total of only 583 entries made the cut in the Outdoor Lions.
Ogilvy Sydney was shortlisted three times, one for Coca-Cola ‘Bottle Bat’, the other two for Coca-Cola ‘Share a Coke’; GPY&R Melbourne was shortlisted twice, one for the AFL ‘2011 Finals Series’ (campaign of 3), the other for Australian Defence Force ‘Mobile Medic’; The Brand Agency, Perth was shortlisted for RAC ‘Vultures’; SapientNitro, Sydney for Volvo C70 ‘Just Add Rain’; Clemenger BBDO Sydney for Virgin Australia ‘AUS to USA’; Leo Burnett Melbourne for 7-Eleven ‘Slurpee BYO Cup Day’; Clemenger BBDO Brisbane for Energex ‘Message Clouds’; Clemenger BBDO Melbourne for Carlton Mid ‘Match Delay’; Euro RSCG Sydney was shortlisted for Vanish Napisan ‘Sponsor the White House’; Soap Creative for Lynx Anarchy ‘Invisible Ad; and M&C Saatchi Sydney for Sydney Dogs and Cats Home ‘Limited Edition’.
For New Zealand Colenso BBDO Auckland was shortlisted three times, one for DB Export Dry ‘The Wine List’, one for Monteith’s Crushed Cider ‘Twig’ and one for Mountain Dew ‘Skate Pinball’; Whybin\TBWA Auckland was shortlisted twice, one for Visa ‘Welly on a Plate’, the other for St Matthews in the City ‘Mary Christmas’; Y&R Auckland was shortlisted for Icebreaker ‘Sheep’; Publicis Mojo Auckland was shortlisted for Greenpeace ‘Oil on Canvas’; and Clemenger BBDO Wellington for Loyalty NZ ‘Fly Buys Music’.
VIEW THE OUTDOOR SHORTLIST: Outdoor Shortlist – CL2012.xls
There are slim pickings for Australia in the Mobile Lions with Melbourne Writers Festival ‘Stories unbound’ from JWT Melbourne and Australian Defence Force ‘Mobile Medic’ from GPY&R Melbourne the only entries making the cut.
In the Effectiveness Lions only one Australian entry has made it through: the Bundaberg ‘Watermark’ campaign from Leo Burnett, Sydney. Obviously a big disappointment for Clemenger BBDO Melbourne, which had high hopes for NAB “Break Up’.