Clemenger BBDO, Melbourne leads the Aussie agency pack at shortlist stage of The One Show
Campaign Brief’s Australian Agency of the Year Clemenger BBDO, Melbourne leads the Aussie agency pack at the shortlist stage of The One Show – scoring five shortlisted entries out of Australia’s total of 22. This year 463 pieces of work worldwide made the cut.
CB Sydney Agency of the Year Leo Burnett scored three on the shortlist, along with Droga5 Sydney and Publicis Mojo Sydney. JWT Melbourne scored two, with one apiece to Grey Melbourne, Leo Burnett Melbourne, Happy Soldiers Sydney, US Sydney, BWM Sydney and Three Drunk Monkeys, Sydney.
CB New Zealand joint Agency of the Year Colenso BBDO, Auckland leads the kiwi pack with seven shortlisted out of the NZ total of 19, closely followed by joint Agency of the Year DDB New Zealand with six.
Sister shop Clemenger BBDO, Wellington scored two on the shortlist, as did DraftFCB Auckland. JWT Auckland and TBWA\Tequila scored one apiece.
SHORTLISTED ENTRIES FROM AUSTRALIA AND NEW ZEALAND
Newspaper: Full Page or Spread – Campaign
DB
Beer- The Untold Story
Colenso BBDO
Auckland
Magazine: Full Page or Spread – Single
CUB
VB Manscent
Droga5
Sydney
Magazine: Full Page or Spread – Campaign
CUB
VB Testimonials
Droga5
Sydney
Out of Home – Single
Booksellers NZ
Book Sculpture
Clemenger BBDO
Wellington
Out of Home – Single
TVNZ
Dog FIght
Colenso BBDO
Auckland
Out of Home – Single
Whitcoulls Read More Movies
Clockwork Orange
DraftFCB
Auckland
Out of Home – Single
Nestle
Kit Kat Chairs
JWT
Auckland
Out of Home – Campaign
Whitcoulls
Clockwork Orange, Willy Wonka, Dragon Tattoo
DraftFCB
Auckland
P.O.P and In-store – Single
Booksellers NZ
Book Sculpture
Clemenger BBDO
Wellington
Promotion
Melbourne Writers Festival
Stories From The Street
JWT Melbourne
Melbourne
Self-promotion
Droga5 Australia
Soft Let Down Wrapping Paper
Droga5
Sydney
Public Service: Collateral (Brochures and Direct Mail) – Single
Guide Dogs Australia
Support Scent
Clemenger BBDO
Melbourne
Public Service: Radio – Single
Coastguard NZ
Panic Station
DDB New Zealand
Auckland
Public Service: Radio – Single
WWF
Earth FM
Leo Burnett
Sydney
Public Service: Television – Single
Transport Accident Commission
The Ripple Effect – Montage
Grey
Melbourne
Radio – Single
SKY Television
Rothko
DDB New Zealand
Auckland
Radio – Single
SKY Television
Pollock
DDB New Zealand
Auckland
Radio – Single
SKY Television
Van Gogh
DDB New Zealand
Auckland
Radio – Single
Chemmart Pharmacy
Hoarse Whisperer
JWT Melbourne
Melbourne
Radio – Campaign
SKY Television
Rothko, Pollock, Van Gogh
DDB New Zealand
Auckland
Radio – Campaign
SBS
Lucky Country*
US Sydney
Sydney
Television: Over :30 – Single
Selleys
3 in 1
Belgiovane Williams Mackay
Sydney
Television: Over :30 – Single
Vodafone
Double Back
Colenso BBDO
Auckland
Television: Commercials of var. length – Campaign
Diageo Australia
Bundy Millers
Leo Burnett
Sydney
Television: Under $80K Budget – Single
BBC Knowledge
Honk If You’re Human
Three Drunk Monkeys
Sydney
Cinema – Single
WWF
Monkey
Leo Burnett
Sydney
Branded Content – Single
Scope
See The Person
Leo Burnett
Melbourne
Branded Content – Single
The Coca-Cola Company
Ride
Publicis Mojo
Sydney
Branded Content – Campaign
The Coca-Cola Company
Burn
Publicis Mojo
Sydney
Non-Broadcast – Campaign
The Coca-Cola Company
Burn
Publicis Mojo
Sydney
Non-Broadcast – Campaign
Adidas, All Blacks NZRU
Adidas, Give Your All
TBWA/Tequila
Auckland
Innovation in Advertising – Single
Guide Dogs Victoria
Support Scent
Clemenger BBDO Melbourne
Melbourne
Innovation in Advertising – Campaign
Yellow Pages
Yellow Chocolate
Colenso BBDO
Auckland
Innovation in Advertising – Campaign
SKY Television
Through Someone Elses Eyes
DDB New Zealand
Auckland
Integrated Branding Campaign
Sensis Yellow Pages
Hidden Pizza Restuarant
Clemenger BBDO and Proximity
Melbourne
Integrated Branding Campaign
Yellow Pages
Yellow Chocolate
Colenso BBDO
Auckland
Integrated Branding Campaign
TVNZ
Real Stories
Colenso BBDO
Auckland
Integrated Branding Campaign
Virgin Money
On the card.
Happy Soldiers
Sydney
Experiential Advertising
Guide Dogs Australia
Support Scent
Clemenger BBDO
Melbourne
Experiential Advertising
Sensis Yellow Pages
Hidden Pizza Restuarant
Clemenger BBDO and Proximity
Melbourne
Experiential Advertising
TVNZ
Dog Fight
Colenso BBDO
Auckland
2 Comments
saatchis??
Five shortlisted pieces of work sounds impressive. And it is, don’t get me wrong. But really, it’s for two pieces of work – support scent and hidden pizza.
Leo’s Sydney had three different pieces of work shortlisted. Isn’t that more impressive?
And yes, the only reason I bring this up is because I’d rather nit pick at the success of others than finish the edm I’m supposed to be doing.