Clemenger BBDO, Melbourne leads the Aussie agency pack at shortlist stage of The One Show

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supportscent.pngCampaign Brief’s Australian Agency of the Year Clemenger BBDO, Melbourne leads the Aussie agency pack at the shortlist stage of The One Show – scoring five shortlisted entries out of Australia’s total of 22. This year 463 pieces of work worldwide made the cut.

CB Sydney Agency of the Year Leo Burnett scored three on the shortlist, along with Droga5 Sydney and Publicis Mojo Sydney. JWT Melbourne scored two, with one apiece to Grey Melbourne, Leo Burnett Melbourne, Happy Soldiers Sydney, US Sydney, BWM Sydney and Three Drunk Monkeys, Sydney.

CB New Zealand joint Agency of the Year Colenso BBDO, Auckland leads the kiwi pack with seven shortlisted out of the NZ total of 19, closely followed by joint Agency of the Year DDB New Zealand with six.

Sister shop Clemenger BBDO, Wellington scored two on the shortlist, as did DraftFCB Auckland. JWT Auckland and TBWA\Tequila scored one apiece.

SHORTLISTED ENTRIES FROM AUSTRALIA AND NEW ZEALAND

Newspaper: Full Page or Spread – Campaign

DB

Beer- The Untold Story

Colenso BBDO

Auckland

Magazine: Full Page or Spread – Single

CUB

VB Manscent

Droga5

Sydney

Magazine: Full Page or Spread – Campaign

CUB

VB Testimonials

Droga5

Sydney

Out of Home – Single

Booksellers NZ

Book Sculpture

Clemenger BBDO

Wellington

Out of Home – Single

TVNZ

Dog FIght

Colenso BBDO

Auckland

Out of Home – Single

Whitcoulls Read More Movies

Clockwork Orange

DraftFCB

Auckland

Out of Home – Single

Nestle

Kit Kat Chairs

JWT

Auckland

Out of Home – Campaign

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

DraftFCB

Auckland

P.O.P and In-store – Single

Booksellers NZ

Book Sculpture

Clemenger BBDO

Wellington

Promotion

Melbourne Writers Festival

Stories From The Street

JWT Melbourne

Melbourne

Self-promotion

Droga5 Australia

Soft Let Down Wrapping Paper

Droga5

Sydney

Public Service: Collateral (Brochures and Direct Mail) – Single

Guide Dogs Australia

Support Scent

Clemenger BBDO

Melbourne

Public Service: Radio – Single

Coastguard NZ

Panic Station

DDB New Zealand

Auckland

Public Service: Radio – Single

WWF

Earth FM

Leo Burnett

Sydney

Public Service: Television – Single

Transport Accident Commission

The Ripple Effect – Montage

Grey

Melbourne

Radio – Single

SKY Television

Rothko

DDB New Zealand

Auckland

Radio – Single

SKY Television

Pollock

DDB New Zealand

Auckland

Radio – Single

SKY Television

Van Gogh

DDB New Zealand

Auckland

Radio – Single

Chemmart Pharmacy

Hoarse Whisperer

JWT Melbourne

Melbourne

Radio – Campaign

SKY Television

Rothko, Pollock, Van Gogh

DDB New Zealand

Auckland

Radio – Campaign

SBS

Lucky Country*

US Sydney

Sydney

Television: Over :30 – Single

Selleys

3 in 1

Belgiovane Williams Mackay

Sydney

Television: Over :30 – Single

Vodafone

Double Back

Colenso BBDO

Auckland

Television: Commercials of var. length – Campaign

Diageo Australia

Bundy Millers

Leo Burnett

Sydney

Television: Under $80K Budget – Single

BBC Knowledge

Honk If You’re Human

Three Drunk Monkeys

Sydney

Cinema – Single

WWF

Monkey

Leo Burnett

Sydney

Branded Content – Single

Scope

See The Person

Leo Burnett

Melbourne

Branded Content – Single

The Coca-Cola Company

Ride

Publicis Mojo

Sydney

Branded Content – Campaign

The Coca-Cola Company

Burn

Publicis Mojo

Sydney

Non-Broadcast – Campaign

The Coca-Cola Company

Burn

Publicis Mojo

Sydney

Non-Broadcast – Campaign

Adidas, All Blacks NZRU

Adidas, Give Your All

TBWA/Tequila

Auckland

Innovation in Advertising – Single

Guide Dogs Victoria

Support Scent

Clemenger BBDO Melbourne

Melbourne

Innovation in Advertising – Campaign

Yellow Pages

Yellow Chocolate

Colenso BBDO

Auckland

Innovation in Advertising – Campaign

SKY Television

Through Someone Elses Eyes

DDB New Zealand

Auckland

Integrated Branding Campaign

Sensis Yellow Pages

Hidden Pizza Restuarant

Clemenger BBDO and Proximity

Melbourne

Integrated Branding Campaign

Yellow Pages

Yellow Chocolate

Colenso BBDO

Auckland

Integrated Branding Campaign

TVNZ

Real Stories

Colenso BBDO

Auckland

Integrated Branding Campaign

Virgin Money

On the card.

Happy Soldiers

Sydney

Experiential Advertising

Guide Dogs Australia

Support Scent

Clemenger BBDO

Melbourne

Experiential Advertising

Sensis Yellow Pages

Hidden Pizza Restuarant

Clemenger BBDO and Proximity

Melbourne

Experiential Advertising

TVNZ

Dog Fight

Colenso BBDO

Auckland