RAC Insurance put their members before radio ads

Comments (9)
RADIO.jpgThe people that work at RAC Insurance are so helpful, they'll always put their members before radio ads. Even if it means they have to find a replacement to read their radio scripts while they go and sort out a claim.

A new campaign from The Brand Agency created by James Wills through production company Eardrum.



PLAY THE FIRST SPOT
PLAY THE SECOND SPOT
PLAY THE THIRD SPOT
PLAY THE FOURTH SPOT

Credits - Director: Ralph van Dijk. Executive Creative Director: Garry Horner. Copywriter: James Wills. Account Directors: Nick Bayes, Alison Kelly. Agency Producer: Gemma Kay. Account Manager: Olivier Mok.

9 Comments

Grant said:

Nice work James!

John said:

Had heard a couple of these and really liked them, but hadn't heard the Asian spot which cracked me up.

Wils said:

Cute. I like! Good job team and Ralf!

Local yokel said:

Ha ha that's GOld just not at the PADC or CB or Austereo awards

Steve asks... said:

I have not listened to them but I don't like them.

Lol said:

Awesome. Cracking little idea.

loveulongtime said:

As someone who spent lots of time in Asia, the Asian version's delivery is spot on.
Well done James & co.

deano said:

very good

Chris said:

Congratulations! ... on creating the worst radio ads I have ever had to listen to. I work in an office where 96fm is the radio station of choice, and am forced, with ultimate discontent, to listen to the complete absurdity of these ridiculous advertisements, every day of my life.

Just another prime example of australian media advertising companies' complete lack of ability to create anything resembling a desirable sales pitch.

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