Bestads Top 6 of the Week reviewed by Marcelo Lourenco and Pedro Bexiga, Fuel Lisboa
Although there’s nice work to see this week, nothing is truly fresh. We saw all these tricks before. So we asked ourselves – which one would we share on Facebook? So the winner has to be Movistar Ballet – funny (in a Argentinian non sense way) and with a nice final concept “What your dad is passionate about, is you”. Runner up: Louis Vuitton (although the concept is better than the ad itself).
Winner: Omino Bianco. It’s beautiful, simple and award winning material (we don’t see it how it’ll help to sell more soap but, what a hell). Runner up: no second places in here.
It’s the weakest category so far (sorry folks). Winner Street Sculptures (only for it’s sheer buzz potential). Runner up: The Nike Lunar Glide, just because we love the product.
It happened here what is happening everywhere: the best and more original ideas are coming from the digital. The Winner: the awesome Uniqlo ‘Pinterest’ Storms (Uniqlo again gives something fresh and funny). Runner up: My L’Oreal Colorist. Our wives are gonna love it.