Getty Images announces 2012 Creative Grants recipients to support non-profit organisations
Photographers Linka Anne Odom and Klaus Thymann, alongside agencies Good Pilot and Mother London, have been selected as the recipients of this year's Getty Images Creative Grants.
The two teams, made up of a photographer and communications
professional, will each receive US$15,000 to cover the costs of
developing compelling new imagery to strengthen the communications of a
non-profit organisation they have chosen to support. This year, the Getty Images Creative Grants received 75 submissions from photographers and agencies in 20 countries; with this year's winners both based in Europe. The Getty Images Creative Grants will support the following two projects:
Pathways sees photographer Linka Anne Odom and agency Good Pilot collaborate with D-Foundation to pursue a project which aims to recruit volunteers to increase effectiveness of medical care provided to vulnerable people in India. Through their visual communication, they aim to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness around D-Foundation itself by creating pop-up exhibitions highlighting the charity's work in hospitals around Germany (Image credit above: Linka Anne Odom/Getty Images Creative Grant recipient 2012.)
Project Pressure, by photographer Klaus Thymann and agency Mother London
will visually highlight global glacial history, before the demise of
this natural wonder. The grant will enable Thymann to travel to Nepal,
where he will document the field work of the Project Pressure
team and the impact of glacial retreat on the local population. As well
as imagery and video, Mother London will also utilize social media
platforms and narrated slideshows to record his work (Image credit above: Klaus Thymann/Getty Images Creative Grant recipient 2012).In addition to the monetary grant which will cover the costs of capturing this remarkable imagery, the winning photographers will also have the option of collaborating with Getty Images' team of art directors, photo editors and producers during the execution of their project. The photographers' resulting work and how it will be incorporated into the nonprofits' communications will be showcased on www.gettyimages.com/grants.
Andrew Saunders, Senior Vice President, Creative at Getty Images says: "Just like any organisation that wants to promote its products or services, nonprofits need compelling and original content to effectively advance their causes. We're sure that the recipients of the grants this year will deliver this for their work highlighted on glacial retreat and healthcare in developing regions."
The recipients of this year's Getty Images Creative Grants were selected by a panel of leading industry professionals and included:
· Jonny Bauer, Head of Strategy at marketing agency Droga5
· Karl Heiselman, CEO of branding and design company Wolff Olins
· Chuck Tso, ECD, Visual Design, R/GA.
In addition to the two successful grant recipients, two other outstanding grant applications were commended by the judges.
Photographer Heiko Hellwig and agency Echolot from Germany were honored for their proposal to support The Surfrider Foundation, whose mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network. They proposed a unique campaign to place large-scale images and banners on public beaches.
Madrid-based photographer Thomas Cristofoletti and agency Phibious, were honored for their proposal to support the non-profit Federacao Camponesa KAFO in Guinea Bissau, which is devoted to the promotion of sustainable rural development for the local population. They proposed a selection of portraits of famous radio announcers whose testimony would help the rural population think and act in defense of their natural resources, and would be featured on billboards, commercials and brochures. The campaign would help promote civil awareness of the environmental and social impact of phosphate mining in the region.
Created in 2009, the Getty Images Creative Grants were introduced to help nonprofits use the power of imagery to promote positive change in the world and help communicate their stories more effectively. In addition to the Creative Grants programme, Getty Images also offers editorial grants awarded each year at the Visa Pour L'Image photojournalism festival in Perpignan, France.
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