Gruen Sweat premieres tonight 8:30pm on ABC1

By CB on July 25, 2012 12:39 PM Comments (0)
6a00e0097e4e688833016767d45012970b-800wi.jpgOver the next four weeks GRUEN SWEAT host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the 'brandtathlon' better known as London 2012 - exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.

Guest Panellists in tonight's episode will include Jane Flemming - heptathlete, now a sponsorship and marketing specialist and Steve Moneghetti - marathon runner who now makes his living advising athletes and sports organisations.
In tonight's episode the Gruen team will examine:

  • IOC - does it stand for "Iron-fisted Omnipresent Control"? The team examines the crazy lengths taken to protect official sponsors in London during the Games. Freeze - It's the Brand Police!
  • Olympic PR 101 - Aussie athletes and social media stuff ups. Are their responses worse than the original mistakes?
  • Our Aussie athletes - what to do if the "naughty kids" win Gold for Australia?
  • Personal Worst - each week the Gruen team will showcase the WORST performances by athletes in TV commercials. Front runner for tonight? Canadian drug cheat, sprinter Ben Johnson, and his energy drink ad. It's BAD!
Shani Langy from Play Communication will vs Andrew Turley from Convert and their challenge is to create a campaign convincing Australians that a 100% tolerance, all-drugs-are-okay, performance-enhanced Olympics is the only way forward.

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