Gruen Sweat premieres tonight 8:30pm on ABC1
Over the next four weeks GRUEN SWEAT host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the ‘brandtathlon’ better known as London 2012 – exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Guest Panellists in tonight’s episode will include Jane Flemming – heptathlete, now a sponsorship and marketing specialist and Steve Moneghetti – marathon runner who now makes his living advising athletes and sports organisations.
In tonight’s episode the Gruen team will examine:
- IOC – does it stand for “Iron-fisted Omnipresent Control”? The team examines the crazy lengths taken to protect official sponsors in London during the Games. Freeze – It’s the Brand Police!
- Olympic PR 101 – Aussie athletes and social media stuff ups. Are their responses worse than the original mistakes?
- Our Aussie athletes – what to do if the “naughty kids” win Gold for Australia?
- Personal Worst – each week the Gruen team will showcase the WORST performances by athletes in TV commercials. Front runner for tonight? Canadian drug cheat, sprinter Ben Johnson, and his energy drink ad. It’s BAD!
Shani Langy from Play Communication will vs Andrew Turley from Convert and their challenge is to create a campaign convincing Australians that a 100% tolerance, all-drugs-are-okay, performance-enhanced Olympics is the only way forward.
7 Comments
Care factor zero.
The only man who can make a t-shirt look like a uniform
I agree Hip to be square… wish I’d blown all my money at Henry Poole instead…
It’s Mr Weatherbee!
Boring. Inconsequential thinkers enjoying the naive celebrity of an industry committed to self-congratulatory backslapping.
From unknown chefs to elevated marketing people; the need for celebrity has taken an embarrassing and shameful turn. Seriously, would the UN employ any of these charlatans? Of course, not. Nor would these people, despite their obvious own narcissism, win a nobel prize.
Their opinions are nothing more than that, opinions; and every pub, club and bus is full of those.
Will Anderson still cannot sound natural reading auto cue, the jokes are tired and the whole thing is just a weak 30 minutes of television. One of the ABC’s poorer showings and really just plain boring viewing. I think it’s time for something new
Wil Anderson is obviously a smart bloke but I have to say that sometimes he should keep his mouth shut instead of having a dig at someone at their own expense when it isn’t funny anyway. I watched the panels’ take on the Telstra ad where people are singing/whistling to the Men at Work revamped tune of Down Under. Mate why did you have to have a dig at a young girl who did a funny neck wobble? It may have not have crossed your mind, but maybe you should have let that one go instead of probably hurting and embarrassing her. She was just doing something fun. Leave it a that. Be a gentleman mate, not an %^&hole.