Guerilla group Brandalism hijacks 30 UK billboards in run-up to London Olympics
Six
artists, including Banksy collaborator Paul Insect, have postered their
own work over existing outdoor campaigns to "challenge the destructive
impacts of the advertising industry."The UK group responsible, Brandalism, says the strict enforcement of branding regulations for the London 2012 Olympics has been a strong part of provoking their reaction.
From the Brandalism website: "Installed over five days in one continuous
road trip that has covered the length of the country, the Brandalism
crew have hit 33 spots in 5 cities. Edited and developed on the fly,
this project sees the culmination of 8 months work and we will be adding
more content to the site after we get some serious sleep, updates will
follow daily..."
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