Brand wins Drug and Alcohol tender
As speculated earlier this morning, after a detailed public tender process, The Drug and Alcohol Office (DAO) has reappointed The Brand Agency to its full service account.The appointment covers all of the campaign brands delivered by DAO and it's non-government partners, including Alcohol.Think Again and Drug Aware, and Strong Spirit Strong Mind.
The Brand has held the account for 16 years and produced award-winning work that culminated in DAO being awarded Campaign Brief Advertiser of the Year in 2011.
Head of Strategy at The Brand Agency, Paul Yole (pictured below) said that the win was a
gratifying reflection of the effectiveness of its work and its
integrated agency model.
"All of our campaigns are subject to rigorous testing and there's no
doubt that in WA we've made some great inroads into the social problems
that can be caused by harmful drug and alcohol use. We're especially
pleased that the client has seen the value of long term partnerships,
and the benefit of our accumulated knowledge of their brands and the
related important social issues. This is a huge win for us, because
there are some seriously good agencies working in the social marketing
space in WA."
"All of our campaigns are subject to rigorous testing and there's no
doubt that in WA we've made some great inroads into the social problems
that can be caused by harmful drug and alcohol use. We're especially
pleased that the client has seen the value of long term partnerships,
and the benefit of our accumulated knowledge of their brands and the
related important social issues. This is a huge win for us, because
there are some seriously good agencies working in the social marketing
space in WA."
Hi five lads (and ladettes)! That's a great win for both you and the client. KEEP CAMEL GIRL ALIVE!!