Longtail wins consolidated ORS digital account

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JoshEdge_BLOG.jpgLongtail, "Perth's Leading Office of Digital Awesomeness", has been appointed by the Office of Road Safety. The five-year contract consolidates Office of Road Safety's digital business in one agency for the first time.

"ORS is another amazing win for us. This is an iconic account brimming with potential for great work!" said Longtail CEO Carlo Bertozzi. "We have a unique approach to the digital platform and we continue to evolve our model to meet its challenges. To that end, we've focused on building our team to meet our new and existing client challenges and made some exciting hires recently. With everyone on board, Longtail will become Perth's largest digital agency with 27 staff, ensuring that we'll continue to meet the standards of client service we've already set for ourselves."

Creative Director, Josh Edge (pictured) said, "The Office of Road Safety is a dream client to work on for us. They're the first client to win Advertiser of the Year three times at the CB Awards, they have a terrific legacy of great strategy and strong creative work and they are in the perfect place to leverage our approach to digital. Road safety is an issue that has affected a huge amount of lives in WA, and we're excited to get stuck into it. Go team!"

This is the fourth successive major pitch win for Longtail, having previously picked up the digital business for ECU, The Heart Foundation and a successful repitch for the national Peet Limited business.

10 Comments

interested said:

Where was this previously? Marketforce or 303?

Dave said:

I look forward to some good bike safety campaigns CB! :D

Dave said:

I should say 'bike awareness' :P

i believe.... said:

...the account was split over the agencies and has been consolidated into one account at Longtail. Thus: "The five-year contract consolidates Office of Road Safety's digital business in one agency for the first time."

I took that photo said:

I called it 'Nostrils"

Josh said:

I call it 'Poignant Stare'

Trinity said:

Awesome, well done guys.. But why the picture of Dexter ? Stirring you , Josh :)

OPSM said:

I call it "I need new glasses.

Bill Shakespeare said:

To gild the lily..

Therefore, to be possess'd with double pomp,
To guard a title that was rich before,
To gild refined gold, to paint the lily,
To throw a perfume on the violet,
To smooth the ice, or add another hue
Unto the rainbow, or with taper-light
To seek the beauteous eye of heaven to garnish,
Is wasteful and ridiculous excess.

Or a LT release.

Gold all over your face said:

Geeze Billy, let a guy get excited whydoncha.

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