Readers enjoy a new shopping experience with The West Australian 'Point and Pay' service

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Point-and-Pay_BLOG.jpgReaders can enjoy an innovative shopping experience in The West Australian with the launch of a Point and Pay service. This service allows readers to buy products instantly from advertisements in The West Australian by scanning the page with their smartphone. The West Australian has given retailers the opportunity to innovate the way they sell to customers in a new exciting way.

This new service allows retailers to compete in the digital world and provides them with another channel to sell to the mobile consumer.

West Australian Newspapers sales director David Bignold said: "This is the next step in the evolution of print media. We're excited to be the first daily newspaper to launch a fully transactional space to help local retailers reach consumers more effectively. This is just one example of how we'll be incorporating innovative digital content into our traditional portfolio."

The Point and Pay service provides retailers with all the tools necessary to transact via smartphone, from QR Code technology to the mobile shopping cart, right through to fulfilment and courier integration. The process is instant, easy and secure. Readers are prompted to follow three easy steps: Download a QR code reader app, scan the product then checkout and pay by credit card or with a PayPal account.

Point and Pay managing director Damian Cook said: "The consumer path to purchase has clearly shifted to mobile, and we are committed to providing innovative solutions to help traditional media capture this new consumer. The mobile commerce revolution is here to stay and we want to provide media and retailers with opportunities to better connect with consumers no matter where they are."

For more information on Point and Pay contact Brent Stewart at The West Australian on 9482 3526.


Anonymous said:

Great Idea

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