Tyrepower appoints Initiative nationally for media
Australia's largest independent tyre retailer network, Tyrepower, has appointed Initiative as its national media communications agency, representing a massive expansion of Initiative Perth's relationship with Tyrepower.Up to now, Tyrepower has used different media agencies in each of four marketing regions in the Australia operations, with Initiative Perth as the incumbent agency for Western Australia.
"We've enjoyed an outstanding relationship with Tyrepower in WA for over 10 years and look forward to expanding that via the Initiative national network in other states," said Initiative WA managing director, Chris O'Keefe (pictured). "The Tyrepower pitch was a great opportunity to demonstrate our national strength and collaboration. Initiative offices around the country will now handle all Tyrepower's planning and buying in their respective regions, delivering localised knowledge and service in each market."
Tyrepower's national Chief Executive Officer David Wilson said; "In
calling a review of our national media arrangements, we were looking to
partner with an agency that can handle a complex national retail
assignment that also has specific regional requirements. Initiative
completely understood our requirements and demonstrated high levels of
service and campaign execution capabilities. Our team is looking forward
to the new partnership."
Andrew Livingston, CEO of Initiative Australia, said winning the Tyrepower national assignment was highly rewarding for the agency. "We are delighted to win the Tyrepower business against strong competition. Initiative's culture of great client service and creation of meaningful client solutions played a big part in the winning of this business and we're looking forward to getting started," said Livingston.
Andrew Livingston, CEO of Initiative Australia, said winning the Tyrepower national assignment was highly rewarding for the agency. "We are delighted to win the Tyrepower business against strong competition. Initiative's culture of great client service and creation of meaningful client solutions played a big part in the winning of this business and we're looking forward to getting started," said Livingston.
Congrats, great win Chris