Call for Entries: 2012 The West Australian Caxton Creative Exercise for Newspaper Advertising

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ORS_Distractions_Blog.jpgThanks to the generous sponsorship of The West Australian, our annual Caxton Creative Exercise for newspaper advertising is on again.

The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and works for your client, and help raise standards in WA's press advertising.

The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 (2013) appearance deadline for the Caxton Awards. The West will also provide a trip for two to the Caxton Weekend for the winning creative team.

Last year, 303's Malcolm MacLean and Ross Dungey  won with their Office of Road Safety 'Distracted Drivers Are Dangerous' smartphone interactive ad (left).

One of the runners-up, Midalia Steel's 'Pool Fence' by Ad Impact, went on to become one of the year's big award winners at the PADCs, Campaign Brief Awards and is a finalist at this years national Caxtons.

So many reasons to have a go: a free full-page in The West for the client; a trip to the Caxtons for the creative team; and a chance to pick up an award or two.

Download a copy of the entry requirements here: WestCaxtonComp_CFE.pdf

Entries must be with Campaign Brief by 4.00pm Thursday, November 15, 2012. That's heaps of time to come up with a winning idea!

The West Australian Caxton Creative Exercise Honour Roll
2004  :  Alzheimers  'My name is Hannah'  -  Andrew Tinning  (Marketforce)
2005  :  Rosendorffs  'Big Bang'  -  Andrew Tinning & Tom Wilson  (Marketforce)
2006  :  Zu  'Stilettos'  -   Paul Coghlan & Julia Elton-Bott  (303)
2007  :  Lotto  'Paint by numbers'  -  Murray Laird & Julia Elton-Bott  (Marketforce)
2008  :  Crimestoppers  'Seen something?'  -  Murray Laird & Julia Elton-Bott  (Marketforce)
2009  :  IKEA  'Crossword'  -  Guy Hamilton Howlett & Julia Elton-Bott  (Marketforce)

2010  :  Midalia Steel  'Watch Them Escape'  -  Drew Ridley & Neil Martin  (Ad Impact)
2011  :  Office of Road Safety 'Distracted Drivers'  -  Malcolm MacLean & Ross Dungey (303)



End of an era. said:

What a run Marketforce had back in the day, whatever happened?

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