Gruen Planet Ep6 tonight at 8:30 on ABC1 with Dan Gregory and Caroline Miller – The Pitch: thinkbone, Sydney vs Enigma, Newcastle

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gruenplanet.jpgGruen Planet Episode 6 premieres tonight (Wednesday) at 8:30pm (EST) ABC1 starring host Wil Anderson and regular key panelists Todd Sampson and Russel Howcroft.

Guest panelists include Dan Gregory, co-founder and CEO of The Impossible Institute and Caroline Miller – freelance communications strategist.

In tonight’s episode:

  • The iPhone 5 experience – The Gruen team looks at the world’s biggest brand, unpicking the iPhone 5 launch, examining the ways Apple creates buying frenzy through headlines and hype, and how its competitor Samsung has ambushed at every step.
  • The almighty Pink dollar – Same Sex marriage can’t get through parliament, but it is gradually weaving its way into advertising. Tonight we look at brands taking a stand and joining the debate.
  • Spin Cycle – Counting down our favourite moves on the old publicity chessboard.  This week’s nominees: Prince Charles, Lady Gaga and Vladimir Putin.
  • Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight, in celebration of the footy grand finals, we showcase an atrocious ad from 2009 featuring Carlton players Jared Waite and Andrew Walker.

Tonight’s pitch is between Darren Ralph from thinkbone in Sydney and Mike Preston from Enigma in Newcastle. The brief is to create a campaign to convince viewers to abandon their e-book readers and only read books made of paper.

The Client: The National Book Council.

Twitter: @GruenHQ  #gruen