My First Time – Advertising creatives talk about their first ad in revealing new book
From some of the top advertising people all over the world come their own stories, in their own words, about the first work they ever did.
My First Time is a book from one of the US industry’s leading networkers, Phil Growick.
Growick has banded together a list of contributors are a who’s who of the elite of the advertising world across five continents. The book has some quite stunning and revealing stories and the reaction to the book can be best described as phenomenal.
Within months of putting the first group together, three more books are underway ( the second, an all-woman version – My First Time W) lifts the lid on a host of controversial issues facing women in advertising. Advertising schools around the world have already labelled the book ‘inspirational’ , ‘motivational’ and ‘groundbreaking’ as an early reviewer from within the account side of advertising comments:
My First Time is available from all good bookstores including Amazon and for download on Amazon Kindle and iPad.
Here’s a partial list (in alphabetical order) of the top global creative leaders in the book: David Angelo (Chairman, CCO, David&Goliath) Rosie Arnold (Deputy ECD, BBH/London) Nick Bailey (ECD, AKQA/Amsterdam) David Baldwin (Lead Guitar, Baldwin &) Jamie Barrett (Partner, ECD, Goodby, Silverstein & Partners) Susan Credle (N.A. CCO, Leo Burnett) Greg Di Noto (Partner, CCO, Deutsch, Inc./NY) Matt Eastwood (ECD DDB New York), Mark Fitzloff (Partner, Co-ECD, W&K/Portland) Ian Grais (CCO, CO-Founder, Rethink/Canada) Kevin McKeon (ECD, StrawberryFrog/NY) Robert Rasmussen (N.A. CCO,TribalDDB) Kevin Roddy (CCO, Chairma, Publicis & Hal Riney/SF) Ted Royer (Partner, ECD, Droga5/NY) Mariano Serkin (CO-ECD, Del Campo Nazca Saatchi & Saatchi/Buenas Aires) Rob Strasberg (CCO, Vice Chairman, DONER) Carlos Vaca (President, ECD, BBDO/Mexico)
Phil Growick is managing director at executive search company The Howard-Sloan-Koller Group by day, and a published novelist by night. His debut novel ‘The Secret Journal of Dr Watson’ came out earlier this year and is proving very popular with Sherlock Holmes fans, as well as the general reader.