Vale Bryce Courtenay: The legendary adman and author dies, aged 79, after long battle with cancer

Not only the Australian ad industry, but many in all parts of the world will be saddened to hear of the passing of the legendary adman and author Bryce Courtenay, who died last night, aged 79, after a long battle with cancer.

In adland, Courtenay is best known for co-creating Louie The Fly for Mortein and founding the Caxton Awards and Seminar in 1973.

Over a advertising career spanning 34 years Courtenay was the Creative Director of McCann Erickson, J. Walter Thompson and George Patterson and was a partner at Harris Robinson Courtenay. While employed at Patts, he wrote The Power of One, and of course, the rest is history.