What a Yoke: digitally-formatted Christmas 'ad-vent' calendar reaches half-way point

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Screen shot 2012-12-13 at 9.16.48 AM.jpgIn a nod to Christmas nostalgia, Melbourne creative studio Yoke has reinvented the much loved advent calendar in a new digital format with its own industry spin with the Yoke Ad-vent Calendar.

Each day in December, up until the big day itself, people will be able to visit the Yoke Ad-vent Calendar and open a new door.

Instead of finding chocolate or lollies, visitors will find a visual treat in the form of 25 carefully selected ads and branded content from around the world - some funny, some moving, some unexpected - but all of them shining examples of how to do it well.

Yoke is taking requests on what ad should be featured on the 25th - if you have a suggestion, contact Yoke via email here.

Visit the Yoke Christmas Ad-vent Calendar.

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