Curtin University challenges readers to change the world in latest print ad via The Brand Agency
This full page ad for Curtin University, via The Brand Agency, challenges readers to change
something today to make tomorrow better. Credits - Executive Creative Director:
Garry Horner. Copywriter:
James Wills.
Art Director:
David Donald.
Planner:
Paul Yole.
Account Director:
Taryn Payne.
Designer:
Dan Agostino.
Nicely written James, great ad, well done.
I find the last line clumsy... I had to re-read it.
A good old fashioned newspaper ad. Nice work guys.
Nice work guys. Really well done. What Refreshing said.
No puns,
no photoshop,
no typographic tricks,
no illustrator brushes,
no pop-culture references,
no stock imagery,
no appalling grammar,
no media tricks,
no ham-fisted social media tie-ins,
No tacked-on topicality...
...just well-written words on plain printed paper.
The whole bloody advert is one giant call to action.
How rare.
How lovely.