HeartKids WA highlights child heart disease statistics in new 'Classroom' spot via Shed
SHEDcsc has been working closely with HeartKids WA on a campaign to coincide with HeartKids awareness month. First cab off the rank is a 30 sec CSA tvc that focuses on the alarming statistics surrounding Child Heart Disease. Even though it is the number 1 killer of kids in Australia under 1, awareness of Child Heart Disease is very low compared to other illnesses such as juvenile diabetes etc. The tvc will be supported by radio, print, online and ambient that launches today.
VIEW THE SPOT
The campaign was designed for the local market but has been picked up by
HeartKids Australia to run nationally, and as a result, SHED are now
working with HeartKids Australia on other projects.
SHEDcsc said this has been an incredibly rewarding exercise that every member of the SHEDcsc team have put their 'hearts' into. It's such an important issue that deserves a lot more awareness and support than is currently the case and we are proud to be part of making that happen.
Tracey Horsley HeartKids WA Marketing Manager said: "I don't just work at HeartKids, I live it: my little boy was born with a heart defect two years ago so I'm very passionate about this. Not everyone is - I suppose that's why many people are still shocked when they hear that 6 babies are born with it everyday. The guys at Shedcsc aren't like the rest. They get it - they understand just how 'heartbreaking' it is to have a child with CHD and tapped into that emotion with this powerful campaign. HeartKids is making a difference at so many levels but we can do so much more with increased awareness. This campaign is going to ensure we're no longer out of sight, out of mind."
Creative: SHEDcsc.
Director: Martin Wilson ,Soul Films.
Producer: Angie Smith, Soul films.
DOP: Mick McDermott.
Make up: Rita Massari
Sound and original music:Mike Fragomeni/ Nick Gallagher...Brainestorm.
Post production. Steve@ Boogie Monster.
Photography: Robert Simeon.
SHEDcsc said this has been an incredibly rewarding exercise that every member of the SHEDcsc team have put their 'hearts' into. It's such an important issue that deserves a lot more awareness and support than is currently the case and we are proud to be part of making that happen.
Tracey Horsley HeartKids WA Marketing Manager said: "I don't just work at HeartKids, I live it: my little boy was born with a heart defect two years ago so I'm very passionate about this. Not everyone is - I suppose that's why many people are still shocked when they hear that 6 babies are born with it everyday. The guys at Shedcsc aren't like the rest. They get it - they understand just how 'heartbreaking' it is to have a child with CHD and tapped into that emotion with this powerful campaign. HeartKids is making a difference at so many levels but we can do so much more with increased awareness. This campaign is going to ensure we're no longer out of sight, out of mind."
Creative: SHEDcsc.
Director: Martin Wilson ,Soul Films.
Producer: Angie Smith, Soul films.
DOP: Mick McDermott.
Make up: Rita Massari
Sound and original music:Mike Fragomeni/ Nick Gallagher...Brainestorm.
Post production. Steve@ Boogie Monster.
Photography: Robert Simeon.
Nice work Tinno. Looking forward to seeing the ambient
A good cause and a good effort, but not a great ad.
I don't think you really needed the crying bit at the start. Maybe just a slow pan across an empty classroom would've been more powerful with that VO.
It's a little ridiculous how wet her face is? It's a worthy cause though and the message is clear. Well done. The ambient i spotted in the city is even better.
Any awareness you can get out there about childhood heart disease/problems is a good thing. How many charities are there for cancer?? Hundreds .. And how many for CHD??? 2 ... one for adults & 1 for children. Any awareness no matter how its done is a gear thing. 1 in 6 children everyday are diagnosed and believe it of not heart disease is the biggest killer of women ...
I like it how it is, it's more surprising, you think it's maybe a grieving mum but then reveal it's a teacher in an empty class photo. Less expected than showing the empty class room throughout.
It's a powerful commercial
very good work on a cause I never knew (sorry) existed.