HeartKids WA highlights child heart disease statistics in new ‘Classroom’ spot via Shed

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Heart Kids.jpgSHEDcsc, Perth has been working closely with HeartKids WA on a campaign to coincide with HeartKids awareness month. First cab off the rank is a 30 sec CSA tvc that focuses on the alarming statistics  surrounding Child Heart Disease.

Even though it is the number 1 killer of kids in Australia under 1, awareness of Child Heart Disease is very low compared to other illnesses such as juvenile diabetes etc. The tvc will be supported by radio, print, online and ambient that launches today.

The campaign was designed for the local market but has been picked up by HeartKids Australia to run nationally, and as a result, SHED are now working with HeartKids Australia on other projects.

SHEDcsc said this has been an incredibly rewarding exercise that every member of the SHEDcsc team have put their ‘hearts’ into. It’s such an important issue that deserves a lot more awareness and support than is currently the case and we are proud to be part of making that happen. 

Says Tracey Horsley HeartKids WA marketing manager: “I don’t just work at HeartKids, I live it: my little boy was born with a heart defect two years ago so I’m very passionate about this. Not everyone is – I suppose that’s why many people are still shocked when they hear that 6 babies are born with it everyday. The guys at Shedcsc aren’t like the rest. They get it – they understand just how ‘heartbreaking’ it is to have a child with CHD and tapped into that emotion with this powerful campaign. HeartKids is making a difference at so many levels but we can do so much more with increased awareness. This campaign is going to ensure we’re no longer out of sight, out of mind.”

Creative: SHEDcsc.

Director: Martin Wilson, Soul Films.

Producer: Angie Smith, Soul films.

DoP: Mick McDermott.

Make up: Rita Massari

Sound and original music:Mike Fragomeni/ Nick Gallagher…Brainestorm.

Post production. Steve@ Boogie Monster.

Photography: Robert Simeon.