303Lowe and Clarity Communications appointed to get West Australians to Celebrate WA
Celebrate WA is set to significantly increase the profile of Western Australia Day (WA Day) and public engagement in a range of events following the appointment of 303Lowe and Clarity Communications to deliver a comprehensive communications program in 2013.As the State's premier leadership organisation, Celebrate WA champions everything positive about Western Australia and its people. It seeks to engage Western Australians in a range of celebratory activities that promote and recognise excellence in our people, lifestyle, culture and potential.
Celebrate WA is responsible for the planning and implementation of key activities around this year's WA Day long weekend from 1-3 June, including the Western Australian of the Year Awards, State of the Art (SOTA) Music Festival and various other community focused events.
The agencies will initially focus on supporting Celebrate WA with the
promotion of 2013 WA Day activities. After 3 June they will undertake
longer term strategic planning to raise the profile of WA Day activities
in 2014 and beyond.
303Lowe will be responsible for strategy, advertising, channel and digital. Clarity Communications will undertake PR strategy, media and social media. Chief Executive Jennifer Young said Celebrate WA's long-term goal in appointing the agencies is not just raising the profile of the events, but to also foster and encourage a State-wide discussion on what it means to be a West Australian.
"One of our most important goals is to promote and lead the development of a sense of Western Australian community and achieving this will be an important part of our communications campaign in 2013 and beyond," Young said.
"After the success of last year's inaugural WA Day we put in place a comprehensive strategic plan to guide the development of this important celebration, and the appointment of leading agencies is an essential part of delivering that plan."
Celebrate WA is supported by LotteryWest and a range of major corporate and media partners including BHP Billiton, Hawaiian, Crown Perth, Channel 7 Perth, The West Australian and Austereo.
303Lowe will be responsible for strategy, advertising, channel and digital. Clarity Communications will undertake PR strategy, media and social media. Chief Executive Jennifer Young said Celebrate WA's long-term goal in appointing the agencies is not just raising the profile of the events, but to also foster and encourage a State-wide discussion on what it means to be a West Australian.
"One of our most important goals is to promote and lead the development of a sense of Western Australian community and achieving this will be an important part of our communications campaign in 2013 and beyond," Young said.
"After the success of last year's inaugural WA Day we put in place a comprehensive strategic plan to guide the development of this important celebration, and the appointment of leading agencies is an essential part of delivering that plan."
Celebrate WA is supported by LotteryWest and a range of major corporate and media partners including BHP Billiton, Hawaiian, Crown Perth, Channel 7 Perth, The West Australian and Austereo.
Great logo. Love it.