Block work with WA Forest Alliance to highlight how WA's forests are worth more alive than dead

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Forests Poster.jpgBlock has been commissioned by the WA Forest Alliance to create a campaign for the upcoming state election. In a bid to educate Western Australians on the potential profit to the state by stopping logging, Block has created an outdoor and online public relations dissemination that centres around a striking image and headline.

Research published by the Australia Institute has confirmed that logging is not only harmful to the environment, but is also costing the State millions in potential profits - an estimated excess of $400 million a year.

Depending on the carbon price, the WA Government stands to earn between $16 million and $438 million per annum between 2013 and 2032 through the sale of carbon credits if it were to stop logging the native forests in its South West. The findings are backed by separate research that highlights the unviable position of the Forest Products Commission, which has made a meagre $15 million (post tax) profit since its formation in 2000.
WA Forest Alliance spokesperson Jess Beckerling said stopping logging would also benefit former timber towns in the State's South West.

"The money earned by selling carbon credits won't just benefit the remaining timber towns, but will benefit all Western Australians and protect our forest legacy," Ms Beckerling said. "It really makes sense economically and commercially for WA to develop policies to stop the logging of native forests in our South West."

WAFA engaged Block to assist in the campaign - a strategic move ahead of the upcoming State election. The WAFA is set to make its mark in strategic areas during the election campaign.

3 Comments

Chuck Wood said:

If the benefit is making cash, why is the saw destroying it? Branches with $100 notes as green leaves would've been more on the money.

Another option said:

Think of the children

Dumb Ass said:

Ummm no offence Cuck Wood but by de-forresting we are chucking away money hence destroying it...... That is why it is being sawed in half. If we didn't chop them down we would have more money.......

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