DDB New York's Perth expat creative chief Matt Eastwood and team continue the good work with latest spots in the New York Lottery campaign
Perth
expat Matt Eastwood, chief creative officer of DDB New York, continues
the good work, with the latest installments in the New York Lottery's
"Yeah, that kind of
rich" campaign. Each spot asks what you would do when you're so rich that money doesn't matter anymore.
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Why can't Lotterywest do anything close to this fun and entertaining. What happened to them? They used to do great ads that made me laugh. Is it the agency or the client?
Lucky,
It's the planners. They want to do all the dour feel-good stuff about helping people because greed is not an good insight. Clients lap it up because it make them feel all warm inside. That's what happens when you lose the initiative to other departments in the agency, "Creative" becomes "reaCtive"