Marketforce and 303Lowe continue to share blue-chip Office of Road Safety account
Campaign Brief understands incumbent agencies Marketforce and 303Lowe have retained the blue chip Office of Road Safety account, after extensive evaluation of tenders, which closed on October 17 last year.Although both agencies have retained a share of the business, there is no official word yet on how it will be split.
Currently 303Lowe handles the 'Speed' area and Marketforce handles 'Drink Driving'.
A major piece of business. A significant tender. An important issue. Zero personal contact throughout. Everything here was handled via email and letter. Document driven decisions don't allow for the full potential of any agency offer to shine through. Or maybe not everyone got an audience... Congratulations to MF and 303Lowe.
I don't know where to start?
303Lowe were always going to get back in. MF on the other hand? Very ordinary work with poor results and they get the nod again. Come on?
303lowe's last ORS ad. http://www.youtube.com/watch?v=fC9k1vqWjf8
A fairly expensive process for both sides to go through to reach a decision that was probably already made month ago...
Did I hear someone say "Due Process"??
Road fatalities in WA up 100% compared to the same corresponding period as last year. Hmmmmm.