SHED hits the streets of Perth with an ambient campaign to raise the awareness of HeartKids

By CB on February 4, 2013 1:53 PM Comments (11)

February is HeartKids awareness month and to help raise awareness, SHEDcsc has launched an ambient campaign that will be in place until the end of February. Called 'Street Heart' the campaign consists of large scale paste-up style pavement and wall adhesives that have been installed throughout the CBD and surrounding areas. Each piece features a unique artwork and a message about child heart disease and how you can help HeartKids and their families.

Said SHED's Andrew Tinning: "These aren't just stickers slapped down in random parts of the city, they use features like cracks and holes in the pavement along with drain grates and manhole covers etc. All integrated into each piece as part of the visual."

SHED's Drew Ridley continues: "They aren't hidden away and slapped up for a quick photo opportunity either. Each location has been carefully chosen to maximise exposure to the public. The City of Perth have been very cooperative in issuing permits to display the messages in high-traffic areas like Forrest Chase, the Hay and Murray Street Malls, Russell Square and outside the State Theatre in Northbridge."

With the installations needing to last the month of February and some measuring up to 4m in length, printing was a challenge that was expertly handled by Paul Maas and the team at Direct Image. Each artwork was digitally printed on EarthWrap, premium non-slip floor and wall label material and professionally installed by Adam, from National Corporate Imaging.

The project was a real family affair, with the illustrations being created by SHED's Matt and Drew Ridley and Andrew, Alix and Daniel Tinning.

Last week Shed launched the HeartKids message with a new television commercial.