Figures show The Sunday Times and Perth Now is a strong combination: Michelle d'Almeida

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Michelle d'Almeida.jpgThe latest ABC Circulation figures show The Sunday Times' circulation slipped 5.42% year on year - from 282,585 to 267,279 - but managing director Michelle d'Almeida said the paper on Sunday plus online site perthnow.com.au was still a compelling combination for readers and advertisers.

"The Sunday Times is WA's only Sunday newspaper and delivers the best and latest news and information on the day Western Australians are the most engaged. The latest ABC circulation data shows that more than a quarter of a million Western Australians are buying The Sunday Times, while its seven day a week online site - perthnow.com.au - continues to attract a total unique audience of 425,000. Combined, The Sunday Times and perthnow.com.au engage 815,000 Western Australians.

"With a dedicated iPad App and optimised mobile site, The Sunday Times is WA's most multi-platform news and information brand engaging audiences wherever they are through whichever channel they choose.
"The power of newspapers as an advertising platform cannot be underestimated. More and more WA businesses are choosing The Sunday Times to engage audiences for new campaigns. The sustained engagement a newspaper advertising solution can provide brands is unrivalled with any other medium. Read by 593,000* Western Australians, The Sunday Times has the biggest audience on the day of the week Western Australians are most likely to plan for the week ahead.

"The introduction of Sunday trading in Western Australia last year has given advertisers increased opportunities to engage their audiences and The Sunday Times has given advertisers the perfect platform to execute their campaigns.

"The Sunday Times is part of Australia's largest newspaper network in the country. News Limited's Sunday publications are read by 4.7 million Australian every week - the biggest single day audience across any medium. Local advertisers have the opportunity to tap into this powerful audience.

"The data illustrates the power News Limited's assets offer advertisers in reaching audiences. We offer our advertising customers greater reach than any other Australian media company, real customer insights and innovative solutions."

*Sources: ABC Audit December 2012; Nielsen Market Intelligence January 2013; Roy Morgan Single Source, 12 months ending December 2012 filter WA, Metrix Consulting, The Power of Sunday, August 2012, commissioned by The Sunday Times.

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