Global cinema box office smashes all-time record in 2012 – Australia ranked 9th highest market

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onscreen.jpgFuelled by blockbusters such as The Avengers and Skyfall, global cinema ticket sales reached an all-time record of $34.7 billion in 2012, an uplift of 6% year on year. The figures, compiled by the Motion Picture Association of America (MPAA), are based on global box office receipts for all films released around the world.

Australia ranked the 9th highest international market, with an annual box office haul of $1.2bn last year, just behind Germany ($1.3bn), South Korea ($1.3bn) and Russia ($1.2bn) and ahead of Brazil ($0.8bn). Australia has one of the world’s highest admissions per capita.

Says Damian Keogh, CEO of Val Morgan: “Movies have a huge and growing influence on consumers and consumer culture. As in home media continues to fragment and present growing challenges for brands with ad avoidance behavior very much the norm rather than the exception, cinema is going from strength to strength.”

The MPDAA figures show that the number of digital cinema screens now exceeds the number of analogue screens for the first time. Now more than two-thirds of the world’s 130,000 cinema screens are digital, an increase of 41% year on year.

In Australia 90% of screens are digital which is redefining cinema for advertisers.

Says Keogh: “From an advertisers’ perspective digital changes cinema fundamentally. It removes the barriers of costly conversion to cinema format and improves speed to market. An advertiser can now get their ad to screen in just a couple of days.”